Browns Unveil Stadium Preview Center for New Field

The Cleveland Browns, under the umbrella of Haslam Sports Group, have officially launched a state-of-the-art preview facility, the Browns Experience Center. This innovative venue, situated within the expanded CrossCountry Mortgage Campus in Berea, Ohio, offers an unprecedented glimpse into the future of fan engagement and corporate hospitality for the team's forthcoming stadium project. The opening signifies a pivotal moment in the development of the new Huntington Bank Field, slated for construction in Brook Park.

This immersive center is designed to provide prospective season ticket holders, suite purchasers, and corporate partners with a tangible understanding of the new stadium's architectural vision and technological capabilities. Visitors can explore a detailed scale model of the stadium, complete with direct sightlines to the seating bowl, and even test out actual seats destined for the new venue. A key attraction is the 'Browns Tunnel,' a space dedicated to celebrating the team's rich history and its devoted fanbase, offering a journey through iconic moments.

A standout feature of the Experience Center is the 'Immersive Cube,' a cutting-edge 270-degree wrap-around digital environment. This sophisticated display system, recognized as the widest installation of its kind in the United States, aims to replicate the atmosphere and sensory experience of attending a game at the new Huntington Bank Field. The technology allows for dynamic visualizations of game-day scenarios, event possibilities, and the overall ambiance of the future venue, setting a new benchmark for stadium development previews.

The strategic deployment of the Experience Center is intrinsically linked to the sales and marketing efforts for Huntington Bank Field. Haslam Sports Group managing partners emphasized that the facility is crafted to showcase a stadium experience that is "built around them [the fans], their traditions and their passion." This approach is crucial for driving sales of premium seating options, personal seat licenses, and corporate partnerships, capitalizing on fan enthusiasm ahead of the stadium's anticipated opening. The center is a cornerstone of a three-year sales and engagement strategy initiated on August 17, 2026.

The development of such advanced fan engagement facilities reflects a broader trend within the sports and entertainment infrastructure sector. As teams and ownership groups invest billions in new venues, the emphasis is shifting towards creating highly personalized and technologically advanced fan experiences. The market for premium sports venue experiences continues to grow, driven by demand for exclusive amenities and unparalleled access, making facilities like the Browns Experience Center essential for securing long-term revenue streams and fan loyalty. The collaboration with sports and entertainment agency Elevate underscores the sophisticated planning involved in this venture.

The opening of the Browns Experience Center is more than just a physical space; it represents a significant investment in the future of the Cleveland Browns brand and its connection with the Northeast Ohio community. By offering a tangible preview of the new stadium, Haslam Sports Group aims to solidify fan commitment and attract substantial corporate investment, ensuring the successful financing and launch of the Huntington Bank Field project. This initiative positions the Browns at the forefront of stadium development innovation in the NFL.