Clay raises $100M at $3.1B valuation to expand GTM AI platform - InforCapital

New York – August 5, 2025. Clay, the leading AI-powered go-to-market (GTM) platform, has secured a $100 million Series C round at a $3.1 billion valuation. The round was led by CapitalG, with participation from Sequoia Capital, Meritech Capital, Sapphire Ventures, First Round Capital, BoxGroup, and Boldstart Ventures, bringing total capital raised to $204 million.

Clay helps sales and marketing teams automate GTM workflows using AI agents that personalize outreach at scale, identify new revenue opportunities, and connect to over 150 data sources. Its customer base includes over 10,000 companies, such as OpenAI, Anthropic, Canva, Intercom, and Rippling.

The company is pioneering the GTM Engineering role—an emerging AI-native career path that combines data, automation, and strategy without requiring computer science credentials. There are currently over 280 open GTM Engineer roles at top startups like Webflow, Notion, and Cursor, and Clay’s ecosystem includes 108 global agencies and over 2,500 bootcamp graduates.

Clay’s raise is part of a broader surge in AI sales and GTM automation funding in 2025. Other high-profile rounds include:

• Apollo.io raised $200 million at a $1.5 billion valuation to scale its AI-powered prospecting engine and signal-based selling tools.
• Gong.io secured a $250 million funding round to add generative AI to its revenue intelligence platform, enhancing pipeline forecasting and conversation insights.
• Outreach completed a $175 million Series F, pushing its valuation to $4.4 billion, with a focus on AI deal scoring and automated task management for enterprise teams.
• Clari raised $160 million to fuel AI-led revenue collaboration, aligning marketing, sales, and customer success in real-time forecasting workflows.
• CloseFactor received $70 million to expand AI-driven territory and account planning based on unstructured company signals.

These investments reflect a growing shift across B2B SaaS toward AI-first revenue tech stacks, enabling companies to scale faster, personalize better, and reduce inefficiencies in legacy sales models.

Kareem Amin, CEO and co-founder of Clay, explained that GTM Engineering is the first AI-native profession, with professionals earning median salaries of $160,000—about 20% more than legacy sales ops roles. Clay’s mission is to democratize this profession, making high-performance GTM systems accessible to startups and enterprises alike.

With this funding, Clay plans to accelerate AI product development, expand GTM Engineering education and career pathways, and grow its global community across 30+ countries. It aims to support partners and users in generating $50 million in 2025 revenue through integrations and data usage, while expanding its agency partner network.

Founded in 2017, Clay is now among the most valuable private AI GTM companies in the world, with a fast-growing user base and global impact across sales, marketing, and revenue operations.