Bewater Leads Pekata Growth Capital in Spain Gifts

In a strategic growth move, Bewater Funds has spearheaded a capital increase in Pekata, the Spain-based producer of customized corporate Christmas baskets. The round, led by Bewater II FCRE, is expected to exceed €500,000 and will fund expansion and product scaling.

Pekata operates in a market estimated at approximately €400M in Spain, where its technology enables each basket to be tailored to individual employee preferences, dietary restrictions, and nutrition values. This differentiator addresses a real pain point for HR teams charged with delivering thousands of baskets on tight timelines.

In a market with a few scale players, Pekata distinguishes itself with a software layer that automates basket customization across hundreds or thousands of orders. The incumbents with non-personalized hampers include Cestas Martí and Disber in the mid-market range, while El Corte Inglés remains a notable reference with lower tens of millions in annual sales.

Beyond Spain, Pekata has expansion opportunities across other European markets and across different corporate gifting categories, leveraging its platform to streamline ordering, customization, and fulfillment.

The team behind Pekata combines sector know-how with execution experience: Sergio Blasco, CEO of Reloting; Esteban Humet, cofounder of Naturitas; and Roger Rafel, COO of Naturitas. The trio recently completed an acquisition and committed personal capital to the venture, signaling strong alignment with Pekata’s growth plan.

Demonstrating traction, Pekata reported near €2M in turnover for 2024 and serves more than 120 companies, including La Caixa, Cinesa, IQVIA, Adevinta and The Cocktail, underscoring product-market fit and enterprise-scale delivery capabilities.

By combining a strategic investor with a scalable platform, Pekata is well positioned to expand within the large corporate gifting market and to unlock regional expansion potential across Europe.