Asurion to buy Domestic & General, scaling global appliance care.

Asurion has agreed to acquire UK-based Domestic & General, a move that stitches together two of the largest operators in appliance and device protection and positions the combined group as a dominant global service provider for connected homes.

The transaction — announced today and expected to close subject to regulatory approval — brings together Asurion’s scale in device protection and carrier retail partnerships with Domestic & General’s century-long appliance care franchise. Together they aim to deliver integrated, subscription-led service across phones, smart devices and major home appliances, tapping the expanding $154 billion connected-home devices market.

Domestic & General brings a legacy of over 110 years, a network of more than 25,000 independent engineers and a book of approximately 6.8 million subscription customers. Under the ownership of funds advised by CVC Capital Partners and Abu Dhabi Investment Authority – ADIA, the company scaled internationally and surpassed £1 billion ($1.32 billion) in annual revenue, expanding into multiple markets including the US.

Asurion already serves more than 230 million customers worldwide, with a significant portion on recurring plans. The combined platform intends to unify warranties, repair logistics and predictive diagnostics under a single service fabric, accelerating adoption of AI-driven triage, intelligent parts routing and remote troubleshooting to reduce time-to-fix and cost-per-claim.

CEO Guru Gowrappan frames the deal as part of Asurion’s ambition to act as the de facto “CTO of the home,” extending its reach beyond mobile devices into the appliance ecosystem. Domestic & General’s CEO Matthew Crummack said the tie-up opens new growth paths for the business and its people while promising continuity of the existing brand and operations.

From the sellers’ perspective, CVC Capital Partners and Abu Dhabi Investment Authority – ADIA stewarded Domestic & General’s transition from a UK warranty provider into a digital, subscription-first services business across 12 markets. Pev Hooper, Managing Partner at CVC, highlighted the scale achieved under their ownership and expressed support for the next phase under Asurion.

Regulatory clearances remain a gating factor and the parties expect to complete the transaction mid-2026. Financial terms were not released. If cleared, the deal will mark one of the largest integrations in the appliance protection and connected‑home services space and is likely to accelerate competitive responses from insurers, retailers and OEMs across Europe and North America.