InforCapital
M&A Transaction•

Apollo Invests in TradeInn, Europe’s Sports Retail Powerhouse - InforCapital

Apollo acquires a 30% stake in TradeInn to support its expansion as a top European e-commerce sports retailer.

AM
Alvaro de la Maza

Partner at Aninver

Key Takeaways

  • Sector: Technology Software & Gaming.
  • Geography: Spain.

Analysis

Apollo Global Management has acquired a 30% stake in TradeInn, one of Europe’s leading digital sports retailers, through its Hybrid Value funds, replacing Suma Capital as a key shareholder. The transaction aligns Apollo with TradeInn’s strategic ambition to become Europe’s top online destination for sporting goods and high-performance gear.

Headquartered in Girona, Spain, TradeInn operates one of Europe’s largest e-commerce platforms dedicated to sports and outdoor equipment. The company offers over 3.5 million products across 18 sporting categories, representing more than 12,500 global brands. With delivery capabilities in over 190 countries, TradeInn has solidified its status as a key player in the cross-border e-commerce sector.

The deal marks the conclusion of a decade-long partnership between Suma Capital and TradeInn, which began in 2015. During this period, TradeInn experienced exceptional growth, scaling its revenue more than tenfold. The company diversified its product offerings and expanded its logistics infrastructure by over 30,000 square meters, positioning itself to meet increasing global demand.

In 2024, TradeInn reported €554 million ($591 million) in revenue, with 85% of its sales generated outside of Spain. This underlines the brand’s strong international footprint and its operational excellence in cross-border logistics and digital commerce.

David Martin, TradeInn’s founder and CEO, will maintain his ownership stake and continue leading the company’s strategic roadmap. With Apollo’s investment and operational support, TradeInn aims to further accelerate its international expansion, enhance its technological capabilities, and solidify its leadership in online sports retail.

The acquisition reinforces Apollo’s ongoing commitment to supporting high-growth consumer and e-commerce businesses across Europe, and adds to its expanding portfolio of digital platforms with global scalability.