Apollo Takes Majority Stake in Atlético Madrid

Apollo Sports Capital has finalized its acquisition, securing a controlling 55% stake in the renowned Spanish football club, Atlético de Madrid. This significant transaction, valued at approximately EUR 2.5 billion, marks a pivotal moment for the club and underscores the growing appetite for private equity investment in top-tier European sports franchises. The deal positions Apollo Sports Capital, an arm of the global investment giant Apollo Global Management, as the primary steward of the historic Madrid-based institution.

The investment injects substantial strategic capital into Atlético de Madrid, with existing shareholders approving an additional equity infusion of up to EUR 100 million. This fresh capital is earmarked for critical investments aimed at enhancing both the playing squads and the club's extensive infrastructure. A key focus will be the ambitious Ciudad del Deporte development project, signaling a commitment to long-term growth and modernization.

Following the transaction, Quantum Pacific Group emerges as the second-largest shareholder, retaining a substantial portion of its previous holdings. Long-time stakeholders Miguel Ángel Gil and Enrique Cerezo, alongside funds managed by Ares, also remain invested. Miguel Ángel Gil's ownership share has adjusted to 10% from over 50%, while Enrique Cerezo's stake is now 3% from more than 15%. Despite the shift in majority ownership, Gil will continue to steer the club as Chief Executive Officer, and Cerezo will maintain his role as Chairman, ensuring continuity in leadership.

Robert Givone, a partner at Apollo, expressed the firm's honor in becoming custodians of the storied franchise. He emphasized ASC's dedication to fostering the club's enduring sporting achievements and commercial expansion. This investment represents Apollo Sports Capital's flagship majority equity holding and is being pursued independently, without integration into a multi-club ownership portfolio.

The football club sector continues to attract significant private investment, driven by robust fan engagement and the potential for commercial revenue diversification. Major European clubs, with their global brand recognition and loyal fan bases, are increasingly viewed as attractive assets. The valuation of Atlético de Madrid at EUR 2.5 billion reflects its status as a top-tier European entity, comparable to recent high-profile transactions in the sports investment arena.

Founded in 1903, Atlético de Madrid boasts a rich history of success, including numerous domestic league titles and prestigious European competitions like the Europa League. The club plays its home matches at the 68,000-capacity Civitas Metropolitano stadium, a testament to its significant operational scale and fan following. This strategic partnership with Apollo Sports Capital is expected to bolster its competitive edge and financial stability in the dynamic global football market.