AnyMind Acquires Vibula, Expands Live Commerce in Vietnam

AnyMind Group, a prominent player in the business-process-as-a-service (BPaaS) sector, has strategically expanded its footprint in Southeast Asia by acquiring a majority stake in Vibula, a Vietnamese agency specializing in social and live commerce. This move marks AnyMind's inaugural acquisition within Vietnam, underscoring the nation's significance as a rapidly advancing digital commerce hub.

The transaction, finalized on September 3, 2025, saw AnyMind Group secure 80% ownership of Vibula for approximately 75.7 billion Vietnamese Dong, equating to roughly $2.92 million USD. The agreement includes an option for AnyMind to purchase the remaining 20% of Vibula's shares within the next two years, signaling a strong commitment to integrating the Vietnamese entity fully into its operations.

This acquisition is AnyMind's eleventh global expansion, reflecting its aggressive strategy to enhance its live commerce capabilities across the Asian continent. By integrating Vibula's established local creator network and proprietary platform technology with AnyMind's AI-powered live commerce solution, AnyLive, the company aims to deliver more sophisticated and localized digital commerce experiences. The Vietnamese market, with its burgeoning e-commerce sector projected for substantial growth, presents a fertile ground for such advancements.

Vibula, founded in 2021 and based in Ho Chi Minh City, brings to the table deep expertise in social commerce, live selling, and comprehensive e-commerce store and campaign management. Its strong relationships with local influencers and creators are expected to be a key asset for AnyMind as it seeks to scale its AI-driven solutions and deepen its market penetration in Vietnam. The integration is anticipated to empower Vietnamese businesses with advanced tools for engaging consumers through dynamic live selling formats.

The broader implications of this deal extend to the rapidly evolving influencer marketing and creator economy in Southeast Asia. As brands increasingly shift towards authentic, interactive sales channels, companies like AnyMind are positioning themselves to capture this trend. The fusion of Vibula's on-the-ground expertise with AnyMind's technological prowess is designed to unlock new revenue streams and enhance customer engagement for businesses operating in one of the world's fastest-growing digital markets. This strategic alignment is set to redefine the competitive dynamics within Vietnam's digital marketing and e-commerce services sector.