Advent International Acquires Majority Stake in Salt & Stone

Advent International is bolstering its consumer goods footprint with a significant investment in Salt & Stone, a rapidly expanding premium body care and wellness brand. The private equity powerhouse has agreed to acquire a controlling interest in the Los Angeles-based company, signaling continued investor confidence in the high-margin beauty and personal care sector.

This strategic move injects substantial capital into Salt & Stone, a business that has demonstrated impressive financial performance. The company reports generating over $165 million in revenue, achieving consistent double-digit growth across all its sales channels throughout 2025. This trajectory positions Salt & Stone as a standout performer within its niche, attracting attention from sophisticated financial sponsors.

The influx of capital from Advent is earmarked to accelerate Salt & Stone's international expansion initiatives. A key focus will be on deepening the brand's penetration in both its direct-to-consumer (DTC) channels and its presence within premium global retail environments. This expansion strategy aligns with broader market trends favoring brands that can effectively engage consumers online and in curated physical spaces.

Salt & Stone has cultivated a loyal customer base through its distinctive brand identity and product efficacy. Its offerings are currently available through prominent retail partners such as Sephora and Amazon, complementing a robust and growing e-commerce operation. This multi-channel approach is a critical differentiator in today's competitive consumer market.

David Paresky, Director at Advent, expressed enthusiasm for the partnership, highlighting Salt & Stone's unique ability to merge consumer experience, product performance, and a strong brand aesthetic. He noted that the company's distinct positioning in the premium body care and wellness segment was a key attraction for the firm. Founder and CEO Nima Jalali will continue to lead the company, retaining an equity stake and remaining actively involved to ensure seamless growth and operational continuity.

The transaction also marks the exit of existing minority investor Humble Growth, which had previously supported the company's development. This deal underscores the persistent appetite among private equity firms for consumer brands, particularly those exhibiting strong DTC capabilities and clear potential for global scaling. The beauty and personal care market, valued at over $500 billion globally and projected to grow at a CAGR of approximately 5% through 2030, continues to be a fertile ground for investment.

The acquisition is anticipated to finalize in April, pending standard regulatory approvals. This investment by Advent is expected to further solidify Salt & Stone's market position and fuel its next chapter of growth in the dynamic beauty industry.