Key Takeaways
- Addi raised $85.0M (Series D) from Citius, BTG Pactual, GIC, Monashees, Quona, Union Square Ventures, Andreessen Horowitz.
- Sector: Financial Services & Fintech.
- Geography: Colombia.
Analysis
Colombian financial services innovator Addi has successfully closed an $85 million Series D funding round, signaling robust investor confidence in its AI-driven commerce and credit platform. The significant capital infusion was spearheaded by Citius, with a substantial co-lead investment from BTG Pactual. This round also saw continued backing from existing investors including GIC and Monashees, alongside other participants, underscoring the company's strong growth trajectory and market position.
The strategic investment marks a key milestone for BTG Pactual, representing its inaugural Growth Strategy investment outside of Brazil. This expansion highlights the increasing appeal of high-potential Latin American fintech markets. Addi, which has already achieved profitability for two consecutive years, plans to leverage these new funds to aggressively accelerate its expansion initiatives. Key priorities include enhancing its AI-first technology infrastructure, broadening its suite of financial products for both consumers and merchants, and onboarding additional global strategic partners.
Serving over 3 million consumers and empowering more than 39,000 merchants, Addi has established itself as a pivotal player in Colombia's financial ecosystem. The platform is designed to democratize access to credit, streamline payment processes, and ultimately boost conversion rates for businesses of all sizes, from local entrepreneurs to established brands. The company's commitment to leveraging artificial intelligence at scale has been a cornerstone of its success in reshaping the Colombian financial services and e-commerce sectors.
This Series D financing follows a series of impressive recent achievements for Addi. Notably, in April 2026, the company secured a substantial $150 million structured credit facility arranged by J.P. Morgan, a landmark transaction as the first warehouse financing of its kind for a Colombian entity. This debt commitment, adding to previous facilities, brought Addi's total debt financing to over $680 million. Furthermore, the company recently obtained regulatory approval from the Superintendencia Financiera de Colombia to operate as a regulated entity, paving the way for future deposit-taking activities.
The validation from prominent investors like Citius and BTG Pactual, alongside the participation of sovereign wealth fund GIC and venture capital firm Monashees, speaks volumes about Addi's disruptive potential. Previous notable backers, including Quona, Union Square Ventures, and Andreessen Horowitz, have also been instrumental in the company's growth journey. The collaboration between Addi and BTG Pactual is expected to yield significant strategic initiatives within the Colombian market, further solidifying Addi's market leadership.
Addi's innovative approach has not gone unnoticed, with Fast Company recognizing it as one of the world's three most innovative fintech companies earlier this year. The company's founders, Santiago Suárez, Daniel Vallejo, and Elmer Ortega, have successfully built a scalable, AI-powered financial infrastructure that addresses critical market needs. As Colombia continues its digital financial transformation, Addi is strategically positioned to lead the charge, offering enhanced credit experiences and comprehensive financial solutions.