Wellness Investors in North America

A-Rod Corp is the single-family office founded by former Major League Baseball (MLB) superstar Alex Rodriguez. Established in 2003 while Rodriguez was still playing professional baseball, the firm has evolved into a dynamic investment platform with diversified interests across real estate, venture capital, and private equity. Headquartered in Miami, Florida, A-Rod Corp began as a real estate investment company and quickly grew into a powerhouse with a portfolio spanning over 15,000 multifamily residential units across 13 states in the U.S. The firm’s real estate strategy focuses on value-add opportunities, primarily targeting Class B and C properties with strong repositioning potential. Beyond real estate, A-Rod Corp has expanded into private equity and venture capital, investing in sectors such as fitness, wellness, media, fintech, and consumer goods. Notable investments include stakes in UFC Gym, Petros Pace Finance, Hims & Hers, and Acorns. The company often partners with institutional investors, family offices, and strategic operating partners to co-invest in scalable businesses. Alex Rodriguez plays an active role as Chairman and CEO, leveraging his brand and network to identify high-potential companies and add strategic value. His approach blends celebrity influence with disciplined investment strategies, making A-Rod Corp a unique player in the family office landscape. A-Rod Corp also includes a media and entertainment division, developing content across film, television, and digital platforms. Through this arm, Rodriguez continues to build his legacy as both an athlete-turned-entrepreneur and a cultural icon.

Eagle Merchant Partners is a private equity firm headquartered in Atlanta, Georgia, specializing in control investments in founder-owned, lower middle-market companies primarily in the Southeastern United States. Founded in 2013, the firm focuses on partnering with exceptional management teams to accelerate growth and create long-term value without relying on financial engineering. Their approach emphasizes relationship-driven partnerships, open collaboration, and operational support to empower growing businesses.The firm targets investments mainly in franchise, multi-unit, consumer, and commercial services sectors, including specialty retail, business services, healthcare services, and industrial services. Eagle Merchant Partners typically invests in companies with revenues ranging from $20 million to $200 million and EBITDA between $2 million and $20 million. They provide not only capital but also strategic guidance, operational expertise, and access to an extensive institutional network to help portfolio companies scale through organic growth and add-on acquisitions.With over $1 billion in equity invested and multiple funds closed, including a $415 million Fund II, Eagle has a proven track record of value creation and sustainable growth. Their portfolio includes companies such as Caliber Car Wash, Chicken Salad Chick, The Recreational Group, United PF Partners, ES Integrated, and Aligned Fitness. The firm is committed to supporting founder-owners and management teams in expanding geographic reach, improving operational efficiency, and enhancing market positioning.

Frist Cressey Ventures is a Nashville-based venture capital firm founded in 2016 by former U.S. Senate Majority Leader Bill Frist, M.D., and entrepreneur Bryan Cressey. From early on, the firm has pursued a mission to transform healthcare through strategic investments in innovative companies committed to improving patient outcomes and systemic quality of care. At the heart of their approach is a values-driven partnership model rooted in reliability, integrity, and a hands-on drive to create meaningful impact. The firm specializes in seed and early growth stage investments in technology and services that enhance care coordination, operational efficiency, and population health. Portfolio interests span health-tech software, InsurTech, direct care models, AI-powered clinical solutions, and consumer health platforms. Known for its deep domain expertise, FCV offers more than just capital: it provides sector insight, executive networks, and operational support to help entrepreneurs build scalable, value-based healthcare ventures. With more than 60 investments and notable partners like Monogram Health, Praia Health, CodaMetrix, Carta Healthcare, and Bicycle Health, FCV has built a brand as a trusted investor in the U.S. healthcare innovation ecosystem. Managing over USD 400 million in assets and currently pursuing a USD 400 million Fund IV, the firm maintains a laser focus on healthcare transformation through high-growth ventures led by visionary and mission-aligned founders.

LRMR Ventures is the single-family office of NBA legend LeBron James, established in 2006 in partnership with his longtime friend and business associate Maverick Carter. The firm serves as the strategic investment and brand management arm of LeBron James’ off-court empire, overseeing his business ventures, equity stakes, and media initiatives. Based in Akron, Ohio, with a presence in Los Angeles and New York, LRMR Ventures has been at the forefront of redefining the athlete-entrepreneur model. The company has executed landmark deals and investments in diverse sectors including sports, media, consumer products, wellness, and tech. Notable early investments include stakes in Beats by Dre (prior to its acquisition by Apple), Blaze Pizza, and Fenway Sports Group (owner of the Boston Red Sox and Liverpool FC). LRMR is also closely affiliated with The SpringHill Company, a media conglomerate founded by James and Carter that merges entertainment, storytelling, and brand partnerships. SpringHill has produced acclaimed content, including “Space Jam: A New Legacy” and the HBO series “The Shop.” The firm secured a major investment round in 2021, valuing the company at over $725 million. In addition to its media and investment activities, LRMR plays a pivotal role in managing LeBron’s brand portfolio and philanthropic ventures, including the I PROMISE School and the LeBron James Family Foundation. Through a combination of cultural capital, strategic vision, and long-term focus, LRMR Ventures exemplifies the evolution of athlete-led family offices into powerful and multifaceted business platforms.

Thirty Five Ventures (35V) is the single-family office and investment platform co-founded by NBA superstar Kevin Durant and his longtime business partner Rich Kleiman. Established in 2016, 35V serves as the central hub for managing Durant’s off-court business ventures, investments, media projects, and philanthropic initiatives. Headquartered in New York City, Thirty Five Ventures is known for its diversified portfolio, spanning venture capital, early-stage technology startups, sports media, and entertainment production. The firm has invested in more than 100 companies, including high-profile names like Coinbase, Acorns, Robinhood, Postmates, Whoop, and Therabody. Its investment strategy focuses on disruptive, scalable businesses with strong brand potential and long-term value creation. 35V also operates Boardroom, a media network focused on sports business, culture, tech, and entrepreneurship. Through articles, podcasts, video content, and exclusive interviews, Boardroom offers deep insights into the intersections of business and sport, highlighting the growing influence of athletes as investors and entrepreneurs. Durant and Kleiman have also ventured into film and television production, collaborating with major studios and platforms to produce documentaries and scripted content. Notable projects include the ESPN documentary “The Boardroom” and Apple TV+ series “Swagger,” loosely based on Durant’s youth basketball experiences. Thirty Five Ventures exemplifies the modern athlete-led investment model—one that merges branding power with thoughtful capital deployment, media savvy, and cultural influence. The firm’s integrated approach allows it to serve not just as a wealth management tool but as a long-term platform for impact and innovation.