Private Equity Firms in Michigan

Brand Asset Management Group, Inc., operating as Brand AMG, is a wealth management firm and family office dedicated to providing personalized financial advisory solutions. The firm focuses on helping legacy-minded families and business owners secure and grow their wealth for future generations. Their comprehensive approach addresses the intricate dynamics of family wealth, aiming to foster continuity rather than disruption across generations.Established in 2013, Brand Asset Management Group offers a suite of services tailored to the unique needs of various client segments, including business owners, affluent families, corporate executives, and physicians. Their core offerings encompass investment management, financial planning, philanthropic planning, estate planning, advanced tax planning, family cash flow planning, guidance on private investments, risk management, and consolidated reporting. The firm also specializes in succession planning for family-owned businesses, assisting with business valuation and strategies to strengthen financial foundations for generational transitions.The firm is a Registered Investment Adviser (RIA) with the Securities and Exchange Commission, and is notice filed in various states across the U.S. Brand AMG emphasizes a fiduciary standard, engaging in fee-based relationships with clients and receiving no compensation from investment providers. This commitment ensures that the firm acts in the best interests of its clients, providing transparent and objective financial guidance.The Brand AMG team comprises experienced professionals with diverse expertise, including Certified Financial Planners (CFP®), Certified Exit Planning Advisors (CEPA®), Chartered Financial Analysts (CFA®), and Financial Paraplanner Qualified Professionals (FPQP®). Led by President, CEO & Partner Todd Brand, the team is committed to guiding clients toward lasting financial success through disciplined planning and exceptional execution, fostering peace of mind regarding their financial futures.

LionHill Partners is an investment firm that focuses on making transformational investments in start-ups and assisting established companies in their growth. The firm's investment interests span a diverse range of sectors, including Manufacturing, Product Development, Intellectual Property, Brands, Real Estate, Entertainment, and Hospitality. They aim to provide strategic advice, access to capital, and facilitate connections through their extensive industry network.LionHill Partners' investment activities are built upon over two decades of experience in various industries. Co-founders David J. Beyda and Jeffrey J. Beyda bring a wealth of knowledge from their extensive careers, particularly at Town & Country Living. David Beyda led Town & Country's mass market strategy, significantly growing sales and expanding its customer base and international presence. Jeffrey Beyda initiated licensing strategies and built an in-house R&D group, contributing to numerous patents and product innovations.While specific portfolio companies are not explicitly detailed on their public website, LionHill Partners' investment strategy involves identifying opportunities for growth across their target sectors. Their real estate portfolio includes properties in various locations such as Brooklyn, NY; Miami, FL; Burlington, NC; Hartford, CT; Marietta, GA; Meadowlands, NJ; Philadelphia, PA; Long Branch, NJ; and Ridgewood, NY. The firm seeks to invest in passionate individuals and teams with the potential for significant achievements.The team at LionHill Partners comprises experienced professionals with diverse backgrounds. Rachel Barnett serves as Chief Financial Officer, bringing extensive financial and operational expertise in consumer products. Joseph D. Beyda, a Principal, has experience in real estate analysis, acquisition vetting, underwriting, and financial modeling from roles at JEMB Realty, Vornado Realty Trust, and Google. Gina Barnaba, Chief Product Officer, has over 17 years of experience in product development and design, including managing IP and being listed as an inventor on numerous patents. Joseph J. Beyda, a Market Research Analyst, has experience in small business debt financing and new client acquisition.

Peninsula Capital Partners, LLC is a Southfield, Michigan–based investment firm founded in 1995, specializing in structured junior capital and mezzanine financing for middle-market companies. The firm provides flexible capital solutions for independent sponsor transactions, management buyouts, leveraged recapitalizations, and growth financings, acting as either a minority or majority investor as needed. Over nearly 30 years, Peninsula Capital Partners has raised approximately $2.4 billion through eight funds, executing over 150 platform investments and more than 120 successful exits. Renowned for its innovative multi-tranche financing structures, the firm supports both non- and independently-sponsored transactions across diverse industries. With a sector-agnostic approach, it targets companies in manufacturing, business services, healthcare, aerospace, IT, distribution, and consumer products. Peninsula typically backs businesses generating $10 million to $100 million in annual revenues, offering not only capital but also operational, strategic, and financial guidance to drive growth and value creation.

Pulte Capital Partners LLC is a strategic investment firm that focuses exclusively on investing in leading building products businesses. The firm targets middle-market companies and lower-priority divisions of national companies within the rapidly evolving construction and building products industries. Their investment criteria include businesses with strong market shares, established brands, robust sales and distribution capabilities, and potential for expansion into new products, services, and technologies. Pulte Capital specializes in flexible transaction structures, including strategic partnerships and recapitalizations, often allowing management teams to retain significant ownership stakes.Founded in 2011, Pulte Capital Partners was established by Bill Pulte, whose family founded PulteGroup, one of America's largest homebuilders. This background provides the firm with deep industry expertise, leveraging experience from building nearly one million homes internationally. Bill Pulte, who serves as CEO, transitioned from a journalism degree to lead the private equity firm, focusing on investments that drive transformational growth in the building sector.The firm's portfolio includes investments in a diverse range of companies within the building products and related services sectors. Notable past investments include Carstin Brands (countertops), Southern Home Services, Advanced Air Conditioning & Heating, and Capsule (Social/Platform Software). Pulte Capital seeks to consolidate fragmented industries, aiming to achieve both cost and revenue synergies through additional acquisitions.Pulte Capital Partners' team brings extensive experience in the homebuilding and construction industries, enabling them to be highly selective in identifying and developing market-leading companies of lasting value. Their expertise spans various segments of the building products industry, from specialty materials like countertops, tile, cabinets, and drywall to HVAC, roofing, siding, windows, doors, and even specialty homebuilders. The firm's operational approach emphasizes identifying platforms with strong growth potential and supporting their expansion.

ROCK Family Office, formerly known as Rock Ventures, is the family office established by Dan Gilbert to manage and integrate a vast portfolio of over 100 companies, investments, and initiatives. The firm operates with a "For More Than Profit" philosophy, prioritizing positive community impact alongside financial returns. Their diverse holdings span various sectors, including financial technology, real estate development, sports, entertainment, and philanthropy, with a strong focus on revitalizing and investing in their hometowns of Detroit and Cleveland.The origins of ROCK Family Office trace back to Dan Gilbert's founding of Rocket Mortgage in 1985. Building on the success of this venture, Gilbert launched Rock Ventures in 2007 as an umbrella entity to coordinate his expanding business interests. This strategic move allowed for new investments, mergers, acquisitions, and incubation of companies, all connected by the overarching vision of the Gilbert Family Office. In 2023, Rock Ventures rebranded to ROCK, further solidifying its identity as the central hub for the Gilbert family's extensive enterprise.The firm's notable investments and portfolio companies include industry leaders such as Rocket Mortgage, one of the largest mortgage lenders globally, and StockX, an innovative e-commerce platform for trading limited-edition goods. ROCK also holds significant interests in sports and entertainment, including the NBA's Cleveland Cavaliers, and has a substantial real estate portfolio through Bedrock, which has invested billions in redeveloping properties in Detroit and Cleveland. Through its various entities, ROCK Family Office actively engages in community development, startup incubation, and philanthropic endeavors, committing substantial capital and volunteer hours to initiatives focused on economic mobility, housing stability, and arts & culture.The team at ROCK Family Office leverages extensive expertise across a multitude of industries, reflecting the diverse nature of its portfolio. With a global team of over 20,000 members across its Family of Companies, the firm brings together professionals with backgrounds in finance, technology, real estate, sports management, and community development. This collective knowledge and experience enable ROCK to provide strategic guidance, foster innovation, and drive growth across its wide array of businesses and philanthropic initiatives, all while adhering to its core mission of creating a positive societal impact.

Schechter Investment, operating as Schechter Investment Advisors, is a boutique wealth advisory and financial services firm dedicated to serving high-net-worth families and entrepreneurs. The firm offers a comprehensive suite of wealth management services, including investment portfolio management, wealth and estate planning, multi-family office services, individualized financial planning, private investments, philanthropic planning, tax strategies, and insurance design. They emphasize a client-first approach, leveraging their independence from financial institutions to tailor plans specific to their clients' goals and providing access to alternative investments such as private credit, private equity, hedge funds, commodities, and real estate.The firm's roots trace back over 80 years, with its life insurance business established in 1939. It has been under three generations of family ownership, with Marc Schechter currently serving as CEO. Schechter Investment Advisors was acquired by Arax Investment Partners on June 3, 2025, and now operates as a division of Arax Advisory Partners, LLC. This acquisition has further expanded its capabilities and reach, particularly in the Midwest, while its Advanced Design Life Insurance business remains a separate, independent entity.While Schechter Investment Advisors primarily focuses on providing comprehensive wealth management and investment advisory services, Marc Schechter, through Schechter Private Capital (SPC), has personally made over 25 direct investments in private growth companies. These notable investments include companies like Peloton, DraftKings, Industrious, GHOST, and Cirkul, showcasing an interest in consumer and technology-driven ventures.Schechter Investment boasts a multi-disciplinary team of approximately 70 professionals, including experts with diverse credentials such as JDs, CPAs, LLMs, CLUs, PFSs, CAPs, MBAs, CFA charterholders, CFP practitioners, and CIMA consultants. This broad range of expertise allows the firm to offer sophisticated financial counsel and a concierge experience, addressing the complex financial needs of its affluent clientele across the United States.

Taurus Investment Holdings is a global commercial real estate investment and development firm with a long-standing track record of success. The firm employs an entrepreneurial approach, focusing on opportunities where innovative strategies can be applied to maximize returns for its investors. Taurus' integrated suite of investment strategies and management capabilities supports its platforms across various real estate sectors, leveraging strong local expertise to target properties with intrinsic long-term value.Established in 1976, Taurus Investment Holdings has European roots dating back to the mid-1970s. The firm's fully integrated real estate operating platform has acquired or developed approximately $11.4 billion in assets across industrial, multifamily, office, mixed-use, and renewable energy sectors. Taurus' mission is centered on delivering attractive risk-adjusted returns for its investors and enhancing the areas in which it operates.The firm's portfolio includes a diverse mix of assets, with recent activities highlighting acquisitions in the multifamily and industrial sectors across the United States, including properties in Massachusetts, Atlanta, Minneapolis, Arizona, Texas, and South Jersey. Taurus also engages in development projects, such as the NOVO Avian Pointe multifamily community. Beyond traditional real estate, Taurus has shown an interest in renewable energy, participating in a Seed Round with Yongjia Solar.Taurus is led by an experienced team, including Peter A. Merrigan as CEO & Managing Partner, Erik R. Rijnbout as Chief Operating Officer, Victoria Lackey as Chief Financial Officer, and William Garey as Chief Investment Officer. The firm's multidisciplinary expertise, with in-house experts in various real estate fields and renewable energy, enables them to create targeted and scalable investment strategies across three continents.

Venetian Associates, LLC is a Michigan-based family office that specializes in direct investments within the lower-middle market. The firm primarily targets consumer products companies across North America, focusing on businesses with opportunities for sustained growth. Their investment strategy emphasizes long-term value creation through operational improvements and the execution of strategic plans, rather than relying solely on financial engineering. They aim to build enduring partnerships with management teams, fostering relationships built on experience, trust, and integrity.Established in 2013, Venetian Associates was founded by managing partners who bring extensive backgrounds in various critical business areas, including operations, manufacturing, retail, distribution, finance, and mergers and acquisitions. The team boasts over a century of combined experience, which they leverage to identify and acquire niche companies with significant growth prospects. The firm is particularly interested in transaction types such as acquisitions of family-owned or closely held businesses, ownership transitions, management buyouts, recapitalizations, and corporate divestitures.The firm's investment focus is primarily on the Consumer and Manufacturing sectors. They seek companies with highly motivated management teams, a leading market position or a strong niche presence, and clear opportunities for both organic growth and add-on acquisitions. While specific portfolio companies are not publicly detailed, their strategy indicates a hands-on approach to developing businesses within their target industries.The leadership team at Venetian Associates includes Ray Dallavecchia III, a Managing Partner and Founder, who is responsible for identifying and acquiring companies, directing strategic initiatives, and sourcing investment opportunities. Other key members include a Partner and Chief Financial Officer, a Director of Business Intelligence & Analytics, and a Senior Associate. The team's collective expertise, particularly in consumer products and manufacturing, stems from significant prior roles, including leadership positions at companies like POOF®-Slinky®, Inc.