Digital Services

Crowd Power Ventures (CPV), a Los Angeles-based venture studio, has launched a $20 million fund to develop a cutting-edge marketing ecosystem tailored for the creator economy. This initiative aims to empower independent creators by investing in marketing and media agencies that combine storytelling expertise with strategic execution. These agencies are known for launching impactful campaigns and crafting innovative media properties. The creator economy is projected to reach $848 billion by 2032, and CPV seeks to harness this momentum. The fund’s goal is to assemble a collective of best-in-class agencies to serve as a strategic resource for creators navigating an increasingly fragmented digital landscape. These agencies will also form the backbone of CPV’s new marketing services division. By investing in agencies that excel at brand strategy and creative media execution, CPV is positioning itself as a key player in the transformation of how creators and brands interact. The fund not only offers financial backing but also a platform for scaling marketing efforts, thereby helping creators grow sustainable and influential businesses.

New Mountain Partners VII is a buyout fund managed by New Mountain Capital and located in New York. The fund will acquire controlling stakes in companies valued between $100 million and $1 billion, typically investing between $100 million and $500 million per transaction​. New Mountain Capital targets sectors characterized by sustainable and noncyclical growth, which they refer to as "defensive growth industries." These include life sciences, advanced materials, healthcare technologies, infrastructure services, and digital transformation services, among others. As of APril 2024, the fund has raised US$12.4 billion, above its target of US$12 billion. The fund expects to do around 20 investments.