Will Ventures

Will Ventures is an early-stage venture capital firm that invests in category-defining businesses across the sports, entertainment, and consumer industries. The firm also focuses on companies intersecting with health, fitness, and wellness, and has expanded its scope to include areas like consumer AI, creator economy, and gaming. They aim to support startups that leverage technology to innovate within these sectors.

Will Ventures was founded in 2018 by Co-Founders and Managing Partners Brian Reilly and Isaiah Kacyvenski. Both are former Harvard University football players who previously worked together at MC10, a wearable medical device company. They identified a gap in the funding ecosystem for seed-stage "smart money" funds in the sports technology space and sought to fill it with a methodical, research-driven approach.

The firm has made numerous investments, including companies like Future, Candy, Players Health, Mighty Health, and Wondercraft. Their portfolio showcases a diverse range of innovative solutions, from online fitness training programs and digital collectibles to rehab injury management and AI-powered content generation platforms. Will Ventures actively leads investment rounds and provides strategic support to its portfolio companies, with notable co-investors including Insight Partners.

The Will Ventures team comprises experienced entrepreneurs, operators, and investors with a "hustle-first mentality." Co-Founder Isaiah Kacyvenski brings an uncommon path to success with two Harvard degrees and an 8-year NFL career, alongside technology patents. Co-Founder Brian Reilly has a background spanning sports, fitness, and healthcare sectors, with deep technology experience from the Sports Innovation Lab and MC10. Other key team members, such as Partners Ben Gardner and Kushaan Ahuja, bring extensive venture and go-to-market expertise from firms like Andreessen Horowitz and sports/entertainment conglomerates like Endeavor and TKO. This collective expertise allows the firm to provide comprehensive support to its portfolio companies.