Whatnot
About Whatnot
Whatnot is a Marketplaces startup based in Los Angeles, California that has raised $1.5B in venture capital across 10 funding rounds since 2019. The company reached Series G stage in February 2020 with a $0.55M round led by Wonder Ventures. Whatnot's investor base includes 11 institutional funds, with ICONIQ leading the most recent equity round.
Whatnot is the largest livestream shopping marketplace in the United States, with approximately 60% market share across North America and Europe. Sellers broadcast live video sessions to demonstrate and auction products while engaging with buyers in real time across 250+ categories, from collectibles and trading cards to consumer goods. In 2025, Whatnot generated $8 billion in GMV (up from $3B in 2024), approximately $1 billion in revenue, and onboarded 20 million+ new accounts. The platform hosts 500+ million-dollar-per-year sellers and averages 95 minutes of daily user engagement.
Whatnot Funding Rounds Timeline
10 rounds · $1.5B raised · since 2019
| Round | Date | Amount | Valuation | Lead investor | Co-investors |
|---|---|---|---|---|---|
| Pre-Seed | February 2020 | $0.55M | — | Wonder Ventures | — |
| Pre-Seed | March 2020 | $0.15M | — | Y Combinator | Liquid 2 Ventures |
| Seed | December 2020 | $4M | — | Scribble Ventures | Wonder Ventures, Y Combinator |
| Series A | March 2021 | $20M | — | Andreessen Horowitz | Y Combinator |
| Series B | May 2021 | $50M | — | Y Combinator Continuity | Andreessen Horowitz |
| Series C | September 2021 | $150M | — | CapitalG | Andreessen Horowitz, DST Global |
| Series D | July 2022 | $260M | — | DST Global | CapitalG |
| Series E | January 2025 | $265M | $5.0B | Greycroft | DST Global, Avra Capital, Lightspeed Venture Partners |
| Series F | October 2025 | $225M | $11.5B | DST Global | CapitalG, Andreessen Horowitz, Bond, Greycroft |
| Series G | August 2026 | $545M | $20B | ICONIQ | Lightspeed Venture Partners, Avra Capital, Kleiner Perkins, Wellington Management, Standard Capital, Andreessen Horowitz, Bond, DST Global, Greycroft, Y Combinator, CapitalG |
Investors in Whatnot
11 institutional investors across 10 rounds
Lead investors
Co-investors
Recent news about Whatnot
1 signals tracked
- Series G FundingWhatnot Raises $545 Million Series G At $20 Billion Valuation To Expand Live Shopping Platform And AI ToolsAugust 2026
Questions about Whatnot
How much has Whatnot raised?
Whatnot has raised $1.5B across 10 funding rounds since 2019.
Who are the investors of Whatnot?
Whatnot's investors include ICONIQ, DST Global, CapitalG, Andreessen Horowitz, Greycroft, Y Combinator, Lightspeed Venture Partners, Avra Capital, Kleiner Perkins, Wellington Management, Standard Capital.
When was Whatnot's last funding round?
Whatnot's most recent round was a $0.55M Pre-Seed in February 2020, led by Wonder Ventures.
What is Whatnot's valuation?
Whatnot reached a $20B valuation (unicorn status) with its Pre-Seed round in February 2020.
Where is Whatnot headquartered?
Whatnot is headquartered in Los Angeles, California, and was founded in 2019 by Grant LaFontaine, Logan Head.