Vendis Capital

Vendis Capital is a European private equity firm that specializes in investing in and scaling consumer companies. The firm partners with entrepreneurs and management teams to support businesses in their next phase of growth, focusing on internationalization, digitalization, product category expansion, and new sales channel development. They are dedicated to investing in what they understand and are passionate about, aiming to add significant value beyond just capital.

Founded in 2009, Vendis Capital has refined its approach to investing in consumer companies over two decades, collectively investing in over 50 businesses. The firm's investment strategy involves defining 3C growth strategies: channels (wholesale, retail, online B2C, online retail, online marketplaces), countries (international roll-out), and categories (innovation, assortment, pricing, communication). They also assist in building organizational structures, systems, and processes, and execute buy-and-build strategies through targeted acquisitions.

Vendis Capital targets profitable consumer scale-ups with sales generally between €10 million and €300 million, and EBITDA between €3 million and €30 million, with an equity ticket ranging from €10 million to €60 million. Their portfolio includes companies with direct consumer value propositions across all distribution models, including offline and online, brands and retail, goods and services, branded and private label, and food and non-food. Notable investments include Looy Clinics, X2O Badkamers, BitterLiebe, Meubelzorg, Westside Discs, Pranarôm, eyes+more, Yarrah, Fatboy, and L'Atelier d'Amaya.

The firm operates with an international team of experienced investors across multiple offices in Europe. They emphasize a distinct style that is informal, no-nonsense, hard-working, and fair, aiming to be valuable, stable, and professional partners. Vendis Capital is also committed to sustainable growth, integrating sustainability and social responsibility into its investment processes and operations, and striving for its partner companies to have a positive impact on consumers, employees, and the environment. Their funds, such as Vendis Capital III and Vendis Capital IV, are considered Article 8 funds under the EU SFDR, promoting environmental and/or social characteristics.