Upfront Ventures

Upfront Ventures, founded in 1996 and headquartered in Santa Monica, California, is a leading venture capital firm specializing in early-stage technology investments. Originally established as GRP Partners, the firm rebranded in 2013 to reflect its commitment to transparency and openness with startups. Upfront Ventures has raised over $3 billion in assets under management and has invested in more than 200 companies, including notable exits such as PayPal Credit, Ulta, and Ring.

The firm focuses on supporting visionary founders from seed and pre-seed stages through growth rounds, providing not only capital but also strategic guidance and operational support. Upfront Ventures invests across a broad range of sectors including digital media, SaaS, consumer internet, retail innovation, AgTech, cybersecurity, and life sciences. Its investment philosophy emphasizes the intersection of data, engineering, and physical and life sciences, particularly within the dynamic Los Angeles tech ecosystem known as Silicon Beach.

Upfront Ventures operates offices in Santa Monica, San Francisco, and Paris, deploying capital both nationally and globally. The firm is known for its active involvement in the startup community, hosting the annual Upfront Summit tech conference and fostering long-term partnerships with entrepreneurs. Key leadership includes General Partners Yves Sisteron and Mark Suster, supported by a team of investment professionals and advisors dedicated to driving innovation and growth.