Uncover
About Uncover
Uncover is a Data Analytics startup based in São Paulo, Brazil that has raised $19M in venture capital across 3 funding rounds since 2021. The company reached Series A stage in December 2023 with a $1.5M round led by ABSeed. Uncover's investor base includes 5 institutional funds, with Cloud9 Capital leading the most recent equity round.
Uncover is a Brazilian SaaS platform that uses AI and Marketing Mix Modeling (MMM) to help brands measure and optimize their advertising ROI across all media channels. The platform centralizes online and offline marketing data from 600+ integrated sources, delivering real-time insights on media investment effectiveness and enabling budget allocation simulations for clients including Unilever, Globo, Bradesco, Netflix, and TikTok. Founded in 2021, Uncover has analyzed over R$30 billion in media investments and serves 30 of the 100 largest advertisers in Brazil, with operations in Brazil, Mexico, Canada, and a planned expansion into the United States.
Uncover Funding Rounds Timeline
3 rounds · $19M raised · since 2021
| Round | Date | Amount | Valuation | Lead investor | Co-investors |
|---|---|---|---|---|---|
| Seed | December 2023 | $1.5M | — | ABSeed | Marcelo Lacerda |
| Seed Extension | March 2025 | $2.5M | — | ABSeed | Luiz Felipe Barros |
| Series A | June 2026 | $15M | — | Cloud9 Capital | ABSeed, Endeavor Catalyst |
Investors in Uncover
5 institutional investors across 3 rounds
Lead investors
Co-investors
Recent news about Uncover
- FundingUncover Raises $15M for AI Ad MeasurementJune 2026
Questions about Uncover
How much has Uncover raised?
Uncover has raised $19M across 3 funding rounds since 2021.
Who are the investors of Uncover?
Uncover's investors include Cloud9 Capital, ABSeed, Endeavor Catalyst, Marcelo Lacerda, Luiz Felipe Barros.
When was Uncover's last funding round?
Uncover's most recent round was a $1.5M Seed in December 2023, led by ABSeed.
Where is Uncover headquartered?
Uncover is headquartered in São Paulo, Brazil, and was founded in 2021 by Daniel Guinezi, Matheus Guinezi, Gilberto Villar, Georges Boris.