Tricor Pacific

Tricor Pacific Capital is a Vancouver-based family office that invests its own capital in long-term, majority acquisitions of mature businesses and real estate. The firm distinguishes itself by prioritizing true partnerships and strategic guidance, working closely with management teams and selling owners to foster lasting relationships and drive sustainable growth. They focus on preserving the identity and values of the companies they invest in, aiming for generational success rather than short-term gains. Tricor Pacific targets mature and durable businesses with an EBITDA of $5-25 million, operating in essential industries across Canada and the Mid-West to Western U.S.

The firm's history dates back to 1990-1996 when Rod Senft began leading direct investments, eventually co-founding Tricor Fund I with Trever Johnstone and David Rowntree. Over the years, Tricor expanded its partnerships and ventures through multiple funds, including forming PenderWest Capital and investing in Premium Brands. In 2015, Tricor transitioned to a single-family office under Rod Senft, while its institutional fund management rebranded as Parallel49 Equity. Shawn Lewis joined as CEO and Managing Director in 2019, with Rod Senft becoming Chairman, guiding the firm's continued expansion in direct and co-investments.

Tricor Pacific's diverse portfolio reflects its commitment to strong partnerships and long-term value creation. Notable investments include Big Country Equipment Repair Ltd., a leading provider of heavy equipment maintenance and repair services, and companies within the food manufacturing and distribution sector such as Founders Group of Foods, Walt's Meats, and 37th Street Bakery. They also hold interests in building products like Eden-Valders Stone, industrial products like Rockmount, and have partnered in real estate development through Areva Living. The firm has a track record of over 100 private company investments spanning more than 30 years.

The team at Tricor Pacific Capital brings decades of experience in private equity and family office investing. Key leadership includes Chairman Rod Senft, CEO & Managing Director Shawn Lewis, Vice Chair Lauren Senft, and Managing Director Derek Senft. The team's expertise spans investment decisions, portfolio management, operations, and strategic vision, ensuring sustainable growth across their holdings. They are known for their integrity and a collaborative approach, providing valuable insights and support to their portfolio companies.