Swadharma Source Ventures

Swadharma Source Ventures (SSV) is the family office of The Sahu Group, operating as an investment firm focused on empowering pioneers and innovators. The firm primarily invests in early-stage companies at the pre-seed and seed rounds, offering patient and long-term capital. Their investment focus spans several key industries including Financial Technology, Consumer, Software as a Service (SaaS), Education Technology (Edtech), Climate Tech, and Artificial Intelligence (AI) and Machine Learning. SSV seeks out mission-driven founders with deep market insights, a strong customer obsession, and the resilience to build generational companies.

The Sahu Group, the parent conglomerate, was established in 1969 and has since diversified across various sectors such as Hospitality, Automotive, Real Estate, Financial Services, and FMCG. Swadharma Source Ventures itself began actively investing in 2016, leveraging the Sahu Group's extensive business-building experience and network. The firm prides itself on its entrepreneurial DNA and a founder-first approach, aiming to partner with startups from day zero and support their growth from inception.

SSV's investment portfolio showcases a diverse range of innovative companies. Notable investments include GrowthSchool (Consumer), Hoggy (Edtech), and Yelow (Fintech). Other key portfolio companies are EximPe (Fintech), Stage (Consumer), Accacia (Climate Tech), Fleek, Future AGI, and OnFinance.ai. These investments reflect SSV's commitment to backing disruptive technologies and business models across its core focus areas.

The firm's leadership team includes Shrishti Sahu as the Managing Partner and Utkarsh Sahu as a Partner. Their collective experience as founders and business-builders underpins SSV's strategy. They provide portfolio companies with access to a high-quality network of investors, operators, and founders, offering straightforward feedback and strong partnership to help teams navigate the challenges of company building and achieve success.