Serent Capital

Serent Capital is a private equity firm that specializes in providing growth investment to founders of B2B software and tech-enabled services companies. The firm distinguishes itself through a hands-on, founder-friendly approach, offering flexible capital and operational support. They leverage a dedicated Growth Team of over 25 seasoned operators to assist portfolio companies with various aspects of scaling, including go-to-market strategies, product and AI innovation, recruiting and organizational design, payments and embedded finance, and mergers and acquisitions.

Founded in 2008 by Kevin Frick and David Kennedy, Serent Capital was established with the purpose of redefining partnership for bootstrapped founders. The firm aimed to combine capital with practical operating expertise to help entrepreneurs transform potential into performance. Over 18 years, Serent Capital has grown to manage over $6 billion in assets and has partnered with more than 70 founder-led businesses.

Serent Capital's investment strategy focuses on high-growth, capital-efficient companies, typically allocating between $20 million and $200 million per investment to companies generating $5 million to $100 million in annual recurring revenue. Notable investments and areas of focus include companies in education, healthcare, hospitality, travel, and GovTech sectors. Recent portfolio updates highlight partnerships with Saisystems Health for AI-enabled RCM & EHR solutions, Autire for cloud-based and AI-powered platforms for CPA firms, and Edulog for K-12 transportation technology.

The firm's team comprises former founders, executives, and operators who bring a wealth of experience to their portfolio companies. Serent Capital's values emphasize performance, partnership, development, entrepreneurship, and principled conduct, guiding their decisions and fostering a culture of continuous learning and collective growth. They actively work shoulder-to-shoulder with founders to drive excellence and build enduring companies.