Company Profile
Rise Point Capital is an Amsterdam-based private equity firm that specializes in business succession with new leadership, primarily targeting small and medium-sized enterprises (SMEs). The firm partners with experienced managers, entrepreneurs, and Independent Sponsors to invest in companies where succession and professionalization present opportunities for value creation and growth. Their investment approach focuses on strategic co-investments, acquiring controlling or significant minority stakes, and providing hands-on partnership to support portfolio companies through board-level guidance, M&A capabilities, and network access.
Founded in 2025, Rise Point Capital was established by Sergio van Luijk and Ramon Keijsers, who were former colleagues at Holland Corporate Finance. The firm is rooted in a family office and aims to connect entrepreneurial capital with entrepreneurial opportunities, leveraging the founders' expertise in M&A, private equity, family office investments, corporate development, and entrepreneurship.
The firm concentrates on investment themes driven by strong, long-term trends, aiming to contribute to economically and socially relevant sectors. These themes include Healthy & Active Lifestyle, Technology & Productivity (encompassing software, AI, and industrial automation), Aging & Participation (focusing on home care, telemedicine, and mobility), and Energy Efficiency (smart products, infrastructure, and storage technology). Additionally, Rise Point Capital has sector preferences in Business Services/B2B Software, Omni-channel Retail/Niche Consumer Products, Distribution/Light Manufacturing, and Logistics.
A notable investment for Rise Point Capital is Run2Day, a leading specialist retailer for professional and recreational runners in the Netherlands. The firm acquired Run2Day through a Management Buy-In, partnering with entrepreneur Robbert Cornelissen. Run2Day, with its 16 stores, online platform, and loyal community, aligns with Rise Point Capital's 'Healthy & Active Lifestyle' investment theme.
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