Rethink Impact

Rethink Impact is a prominent US-based venture capital firm dedicated to investing in female leaders who leverage technology to address critical global challenges. The firm focuses on companies that drive positive social and environmental impact across key sectors such as healthcare, education, environmental sustainability, and economic empowerment. They seek mission-driven founders and teams utilizing breakthrough technological innovations for the benefit of people and the planet, with a particular emphasis on capital-efficient software solutions and marketplaces serving businesses (B2B and B2B2C) and their communities.

Founded in 2015, Rethink Impact was established with the belief that the next generation of extraordinary companies will achieve success through a relentless pursuit of mission and diversity. The firm aims to bridge the capital gap for female entrepreneurs by building a robust ecosystem of founders, investors, and decision-makers. Jenny Abramson is the Founder & Managing Partner, and Heidi Patel is also a Managing Partner, both instrumental in the firm's vision and growth.

Rethink Impact invests across various stages, from Late Seed to Series C rounds, typically writing checks between $2 million and $10 million. They look for companies with annual recurring revenue ranging from $500,000 to $15 million, with a growth trajectory to $50 million to $100 million within five years. Their portfolio includes notable companies like Spring Health, Candidly, Binti, and Regrow, which are making significant strides in areas such as mental healthcare, financial wellness, foster care digitization, and regenerative agriculture software. The firm actively supports its portfolio companies in areas like fundraising, hiring, growth, and brand building, leveraging their mission as a competitive advantage.

The investment team, including Jenny Abramson, Heidi Patel, Chelsea Morris, Joe Garcia, and Jill Ni, brings diverse expertise to the firm. Rethink Impact has successfully raised over $500 million in assets under management, solidifying its position as a leading institutional platform for gender-lens investing. Their investor base includes university endowments, foundations, and a significant number of individual women investors, reflecting a strong commitment to aligning financial returns with measurable positive impact.