Reflex Capital

Reflex Capital is a venture capital firm that provides growth-oriented funding to companies with sustainable monthly revenue and high growth potential. The firm emphasizes a philosophy of trust, quick decision-making, and strong personal connections with founders, believing that the personalities of entrepreneurs are key to successful investments. Reflex Capital has invested €150 million across various sectors, focusing on supporting founders through both favorable and challenging times.

The firm was founded in 2012 by Ondrej Fryc, initially operating as a family office before evolving into a full-flex venture capital house. Fryc, a highly successful businessman in the Czech Republic, built and managed one of Europe's largest internet shops, which he sold in 2012 in a significant CEE e-commerce transaction. Josef Chvojka has also been a partner since the firm's inception, contributing his expertise in market research and business plan development.

Reflex Capital's diverse portfolio includes notable companies such as Product Fruits, an AI-driven digital adoption platform; VOS.health, a mental health app; Alice Technologies, an AI-based construction planning software; and Productboard, a cloud-based product management software. Other investments span across various technology and consumer-focused areas, including Spaceti (smart building management), Keboola (data platform), Fitify (connected fitness), and Choice (restaurant operating system).

The Reflex Capital team comprises experienced entrepreneurs and accomplished experts who offer their support and guidance to portfolio companies. Partners like Eduard Mika, who founded a systems integrator and later invested in MALL.cz, and Michal Taborsky, a former CTO at MALL.cz, bring extensive operational and M&A knowledge. Roman Horacek, a partner based in the USA, has a background in international trade and investment, including leading CzechInvest's Silicon Valley office. Marek Liska and Zdenka Machackova Simankova further strengthen the team with their expertise in e-commerce, HR strategy, and complex financial management.