Position Ventures

Position Ventures is an early-stage venture capital firm that strategically invests in startups, distinguishing itself by offering not only capital but also crucial support in positioning and communications strategy. The firm aims to be a highly collaborative partner to its portfolio companies, providing strategic guidance to help founders articulate their vision and stand out in competitive markets. They typically write checks ranging from $100,000 to $500,000, acting as a 'super angel' on the cap table to provide significant value beyond just financial investment.

The firm was founded in October 2021 by Jenny He, who serves as the Founder and General Partner. Jenny He brings extensive experience to Position Ventures, having spent her career working closely with numerous founders on their positioning and communications strategies. Her background includes leading communications at Square, where she helped hundreds of founders secure media coverage in prominent outlets. This deep expertise in storytelling and public relations is central to Position Ventures' unique value proposition, aiming to help startups craft differentiated narratives that foster credibility, legitimacy, and growth.

Position Ventures focuses its investments across key technological sectors, including artificial intelligence (AI), fintech, and enterprise software. Their portfolio showcases a diverse range of innovative startups. Notable investments include Accordance in financial services, and several companies in business/productivity software and application software such as Collective, Callie, Sesame AI, Twelve Labs, Anrok, Cartesia, and Nova AI. The firm has also participated in seed funding rounds for companies like Anvil Robotics, which is developing a hardware, software, and manufacturing platform for physical AI teams. Position Ventures is backed by prominent investors such as Bain Capital Ventures and Tiger Global.

The team at Position Ventures, led by Jenny He, leverages a wealth of experience in strategic communications and venture capital. Jenny He's professional history includes significant roles at companies like Square and as an angel investor and advisor to various startups. This operational and strategic expertise allows Position Ventures to provide hands-on support, helping founders with critical aspects like hiring, fundraising, and forging strategic partnerships.