PIC Investment Group

PIC Investment Group Inc. is a Canadian family office and diversified holding company that engages in both direct ownership of operating companies and strategic minority equity investments. The firm provides comprehensive back-office support to its controlled entities, encompassing services such as payroll and benefits administration, training facilitation, controller seconding, financing, mergers and acquisitions expertise, and strategic planning. Their investment focus spans a range of sectors including the agriculture industry, healthcare, chemical distribution and manufacturing, niche transportation, and real estate. Additionally, they allocate capital to funds specializing in the food and beverage, and health and wellness sectors. PIC Investment Group employs a Board Governance strategy, actively participating on the boards of its portfolio companies to provide expertise and support to leadership.

The firm's origins trace back to 1976 when it was founded as Prairie Industrial Chemicals Ltd. by Jim Yuel. Initially a chemical distribution company, it rapidly expanded its operations and diversified into various other industries, including chemical packaging, manufacturing, transportation, import/export, and property management. A significant reorganization led to the formation of separate core businesses under the umbrella of a new parent company, which was subsequently renamed PIC Investment Group Inc. to better reflect its broader corporate mandate and investment activities.

PIC Investment Group's portfolio includes a diverse array of operating companies such as ClearTech Industries, Caron Transportation Systems, Panther Industries, Hydor-Tech Limited, Round Table Management, PIC Flight Services, and Adventure Destinations International. Their equity investments feature companies like Coconut Software, a fintech solution provider, and agtech innovators Maiafarms and Ukko Agro. The firm also acts as a limited partner in various funds, including District Ventures Capital CPG Funds, Westcap MBO Investment LP Funds, and Longbow Capital, which invested in Spur Petroleum.

The leadership team is headed by President & CEO Greg Yuel, who brings extensive experience from working across the firm's operating companies. The team comprises dedicated portfolio managers, a Chief Financial Officer, a Chief of Equity Investment, and an Executive Vice President of Opportunity Procurement, alongside a robust office team specializing in human resources, payroll, accounting, and financial analysis. PIC Investment Group emphasizes an active investment approach, seeking opportunities where they can add significant value through their networks and operational expertise, rather than simply providing capital.