Peak6

PEAK6 is an investment firm that deviates from traditional approaches, focusing on opportunities rather than the status quo. Headquartered in Austin, Texas, with roots in Chicago, the firm is powered by its origins in trading. It aims to empower consumers through technology, simplifying processes, improving performance, and creating new wealth. PEAK6 operates through various entities, including PEAK6 Capital Management, which specializes in proprietary options trading and market liquidity, and PEAK6 Strategic Capital, which seeks innovative and transformative opportunities for investment.

PEAK6 was co-founded in 1997 by Jenny Just and Matt Hulsizer. Both previously worked as options traders at O'Connor and Associates in Chicago. After their former firm moved its business to the East Coast, Just and Hulsizer, determined to stay in Chicago, decided to forge their own path, believing "there's a better way." They started PEAK6 as a proprietary equity options trading firm with $1.5 million in seed capital. The profits from this trading business fueled their expansion into other ventures.

Over its history, PEAK6 has expanded into a diverse portfolio of businesses. Key ventures include Apex Fintech Solutions, a platform that powers digital wealth management and has enabled numerous fintech startups. Other notable companies within their portfolio are Poker Power, which teaches life skills through poker; We Insure, aiming to democratize the insurance industry; Zogo, a gamified financial education tool; Focus, providing technology solutions for Property & Casualty insurance companies; and Evil Geniuses, an esports organization that won the VALORANT Champions Tour World Championship in 2023. The firm has also made investments in football clubs such as AS Roma and Wolverhampton Wanderers F.C.

The firm's leadership, particularly co-founder Jenny Just, is recognized for a keen eye for talent and opportunities, especially for women in various professional settings. PEAK6 leverages its deep operational expertise and technology-driven roots, working closely with founders to provide capital, scalable solutions, and strategic support. Their team comprises technologists, engineers, and traders who utilize proprietary technology and a data-first approach to maintain market leadership and drive innovation across their diverse portfolio. The firm also has an Applied AI department, focusing on automating tasks and exploring new possibilities.