Passion Capital

Passion Capital is a London-based venture capital firm dedicated to backing outstanding European founders at the earliest stages of their entrepreneurial journey. The firm operates as a partnership of experienced entrepreneurs and operators, leveraging their collective knowledge to support the growth of technology companies. Their investment focus primarily spans the Artificial Intelligence (AI), FinTech, and Risk sectors, with a keen interest in B2B SaaS and consumer technology businesses.

Established in 2011, Passion Capital distinguished itself as one of Europe's first operator-led VC funds. The firm is known for its "founder-first" approach, investing at the idea stage, often before a product or customer base exists. They are also recognized for introducing Plain English term sheets, a significant development aimed at fostering transparency and collaboration within the venture capital industry. Founding partners include Robert Dighero, Eileen Burbidge, and Stefan Glaenzer, who brought extensive operational and investment experience to the firm.

Passion Capital invests predominantly in pre-seed and seed-stage startups across the UK and Europe, with an average ticket size ranging from £400k to £500k in new opportunities. They also have a strong capacity for follow-on investments to support their portfolio companies long-term. Notable investments include leading digital banks like Monzo and Tide, payment platform GoCardless, digital insurance provider Marshmallow, pet food subscription service Butternut Box, cybersecurity firm Digital Shadows, AI voice assistant developer PolyAI, and integration platform Tray.ai. The firm has a track record of backing companies that have achieved unicorn status.

The team at Passion Capital comprises seasoned professionals with diverse backgrounds in technology, finance, and venture investing. Key team members such as Robert Dighero, Sarah Stafford, Andrew Jenkins, Will Orde, Greg Bennett, and Paul Walker bring deep operational expertise and a commitment to nurturing a collaborative, tech-first ecosystem. Their collective experience enables them to be engaged, bold, and straightforward investors, fully committed to helping founders realize their vision.