Parlay Capital

Parlay Capital is a venture capital firm that strategically invests at the convergence of sports, gaming, data analytics, and emerging technology. The firm is dedicated to backing founders who are developing innovative platforms designed to redefine how fans, operators, and athletes interact with the world of sports. Their investment thesis is highly specific, focusing on platforms that can generate compounding strategic value over time within the sports, wagering, gaming, and data infrastructure sectors.

Founded in 2021, Parlay Capital is based in Atlanta, Georgia. The firm aims to provide more than just capital, offering an operator's perspective, disciplined underwriting, and a robust network spanning venture, finance, and company-building. They are committed to long-term partnerships, supporting founders from early stages through execution to help portfolio companies build durable momentum.

The firm's portfolio includes a diverse range of companies such as Betsperts, a sports betting content and analytics platform; PrizePicks, a leading daily fantasy sports operator; Chalkline Sports, a B2B sports betting engagement platform; EQL Games, an interactive gaming company; and ProphetX, a professional-grade sports betting data and odds platform. Notably, Parlay Capital also held a pre-IPO position in Palantir Technologies, a global data analytics and AI platform, which they exited prior to its 2020 NYSE listing. They also have a stealth mode investment in Speed Labs.

Parlay Capital is led by an experienced team, including Managing Partner and CEO Greg Buonocore, who brings deep operating and financial leadership experience from his tenure as former President of RSUI Group. Managing Partner and COO/CFO Tom Hawkins is the founder of Forté Ventures, with extensive experience in venture investing, finance, and portfolio operations. The team also includes Venture Partners Reid Rooney and John Patton, focusing on deal sourcing, founder relationships, operational due diligence, and investor relations, respectively, alongside Melanie Martin, Director of Fund Administration, who ensures institutional-grade operational rigor.