P3Ventures

P3Ventures is an Italian venture capital firm established in 2020, headquartered in Turin, Italy. The firm focuses on early-stage B2B founders, providing capital and strategic involvement rather than extensive services. Their investment thesis centers on supporting innovative technology companies that challenge the corporate status quo, with a commitment to long-term growth alongside founders. P3Ventures aims to demonstrate that early-stage venture capital in Italy can achieve solid internal rates of return while maintaining integrity, transparency, and respect for entrepreneurs.

The firm primarily invests in companies building in artificial intelligence, enterprise software, SaaS, IoT, and Deeptech sectors. They typically issue €50k checks at the pre-seed and seed stages, often as follow-on investments, and can provide up to €100k in equity funding. P3Ventures also engages with selected industrial partners to evaluate and test early technologies from their deal flow, fostering innovation opportunities through corporate collaborations. They emphasize building trust between startups and corporates/SMEs to facilitate acquisitions and improve the overall exit rate in the Italian market.

P3Ventures has built a portfolio of promising B2B startups. Notable investments include Always Friday, a company in the Business/Productivity Software industry; Home Pay, which operates in the Financial Services sector; Nova (Human Capital Services); 4Timing; and Zell, an AI startup automating sales management workflows. The firm's approach is characterized by direct capital injection and genuine involvement, aiming to provide founders with the necessary resources and network to scale their businesses effectively.

The team at P3Ventures comprises experienced General Partners, including co-founders Fabrizio Badariotti and Umberto Liaci, along with Alberto Giusti, Pierluigi Gerbino, and Alessandro Immobile. Alberto Giusti, for instance, brings over two decades of experience as a Strategy Manager and CEO of internet companies, with a background as a business angel across various tech domains. The collective expertise of the partners underpins the firm's ability to identify and nurture high-potential B2B startups, leveraging their network of over 40 Limited Partners to create a robust ecosystem for innovation.