P3 Ventures

P3Ventures is an Italian investment firm established in 2020, focusing on early-stage B2B startups. The firm primarily targets companies developing innovative technologies in areas such as Artificial Intelligence (AI), enterprise software, Software-as-a-Service (SaaS), Internet of Things (IoT), and Deeptech. P3Ventures distinguishes itself by offering not only capital but also Corporate Venture Capital (CVC) advisory services to established companies, aiming to bridge the gap between startups and corporates through open innovation initiatives.

The firm operates with a model built on trust, transparency, and long-term alignment with founders. They typically invest in pre-seed and seed rounds, often as follow-on investors, with initial checks around €50,000, sometimes extending up to €100,000. P3Ventures emphasizes a hands-on approach, providing early capital and active involvement without extensive service fees, believing that venture capital should be driven by pure capital and shared commitment.

P3Ventures has built a portfolio of promising B2B companies. Notable investments include Always Friday, a company in the business/productivity software sector; Home Pay, which operates in financial services; and Nova, focused on human capital services. More recently, P3Ventures co-led a €500,000 funding round for Zell, a Berlin-based AI startup automating sales management workflows, demonstrating their commitment to the AI space and broader European market.

The firm is led by a team of experienced General Partners, including Fabrizio Badariotti, Pierluigi Gerbino, Alberto Giusti, Alessandro Immobile, and Umberto Liaci. Their collective expertise and network contribute to P3Ventures' ability to connect startups with corporate partners and a network of over 40 Limited Partners, fostering an ecosystem designed for innovation and growth.