Otjikoto Invest

Otjikoto Invest is the family office of entrepreneur and investor Joel Halling. Established with a vision to blend innovation and long-term thinking, Otjikoto focuses on nurturing and guiding businesses across a wide range of industries. The firm is driven by a passion for innovation, a commitment to staying ahead in technology, and a desire to contribute positively to the future.

Joel Halling's wealth is primarily derived from his entrepreneurial ventures in digital marketing and technology. He co-founded ROI Sweden AB, a lead generation company that allows small businesses to rent optimized websites to boost lead flow and sales. After securing a £3 million investment from BGF in 2020, Halling fully acquired the company in 2022 and scaled it to over SEK 20 million in annual revenues. He also holds leadership roles in companies like ChargeBuddy AB, Voltly AB, and TradeLab eComm AB, further diversifying his business footprint. Otjikoto Holding AB, which he owns, posted significant profits in 2023, demonstrating his acumen in investment management.

On average, Otjikoto Invest commits to two new investments annually, targeting ventures with high value-creation potential. Its portfolio reflects a forward-looking vision aimed at fostering innovation, sustainability, and impact. The firm’s goal is to generate sustainable value not just for shareholders, but for society as a whole, positioning itself as a catalyst for future-ready enterprises.