New Earth Ventures

New Earth Ventures is a venture capital firm dedicated to scaling transformative solutions for the packaging industry and its broader supply chain. The firm focuses its investments on three key areas: packaging intelligence, supply chain optimization, and next-generation materials. This includes backing companies that leverage artificial intelligence and machine learning to revolutionize supply chain operations, develop advanced deep tech innovations, and create sustainable alternatives to traditional packaging materials.

Launched on May 5, 2026, New Earth Ventures operates as the innovation and investment arm of Atlantic Packaging, a prominent privately owned industrial packaging company in North America. This strategic affiliation provides New Earth Ventures' portfolio companies with unparalleled access to Atlantic Packaging's extensive resources, an 80-year legacy of industry experience, and a robust customer pipeline, enabling faster innovation and accelerated market scaling. Wes Carter, President of Atlantic Packaging, serves as a General Partner at New Earth Ventures, driving portfolio value creation by mobilizing Atlantic Packaging's capabilities.

The firm's portfolio includes companies such as Cruz Foam, which specializes in seaweed-based plastic replacements for home composting, and Specright, an industry leader in specification data management software. New Earth Ventures also supports companies like Forest, an AI-powered platform for packaging intelligence and sourcing. These investments reflect the firm's commitment to addressing critical challenges in the global economy, including rising costs, supply chain uncertainties, and the environmental impact of packaging.

The leadership team at New Earth Ventures combines deep industry expertise with seasoned investment experience. Matt Saunders, the Managing Partner, leads the firm's investing activities and brings a strong background in alternative materials and sustainability. The team also benefits from the operational and R&D leadership of Atlantic Packaging executives like Stewart Whitmire, who focuses on sustainable packaging innovation, and TJ Little, who leads national accounts, providing portfolio companies with strategic guidance and market access.