Motive Partners

Motive Partners is a specialist private equity firm focused exclusively on financial technology and technology-enabled business services companies. The firm employs a distinctive 'Invest, Operate, Innovate' (IOI) model, combining investment expertise with operational leadership and technological innovation to build, back, and acquire companies that drive the financial economy. Their investment scope ranges from early-stage ventures to growth equity and buyout opportunities across North America and Europe.

The firm was founded in 2016 by Rob Heyvaert, who serves as the Founder and Managing Partner. Heyvaert, a lifelong entrepreneur and leader in financial technology, established Motive Partners with a vision to create a private investment firm dedicated to the fintech sector. The firm's ecosystem-driven approach emphasizes collaboration among investors, operators, and innovators to reduce friction and drive digitization across financial services.

Motive Partners invests across key subsectors including Wealth & Asset Management, Banking & Payments, Insurance, Capital Markets, AI, Data & Analytics, and Business Services. Notable investments and portfolio companies include those that support clients representing over $12 trillion in assets, powering innovation across wealth management and private markets infrastructure. The firm has also recently invested in companies like Electric Mind, an AI-led services firm, and has been involved in transactions such as the merger of Lyra with Alchelyst and the acquisition of a control stake in Splitit.

The Motive Partners team comprises over 150 professionals, bringing together extensive experience in financial services, data, technology, and business services. This collective expertise, supported by industry partners with proven track records, forms a strategic edge for the firm. The team's diverse backgrounds in investment, operations, and innovation enable them to provide hands-on execution and strategic guidance to their portfolio companies, fostering growth, efficiency, and product development.