Maveron

Maveron is a consumer-centric venture capital firm that partners with entrepreneurs building transformative consumer businesses. Founded in 1998, the firm specializes in early-stage investments, primarily Seed and Series A, focusing on companies that are changing consumer behavior and disrupting traditional industries through technology and consumer-centric approaches. Maveron is particularly interested in how people live, work, learn, play, eat, and stay well, and seeks out businesses that create a "cauldron of consumer passion."

The firm was co-founded in 1998 by Dan Levitan, a former investment banker, and Howard Schultz, the former CEO of Starbucks. Their collaboration began in the early 1990s, with Levitan assisting in Starbucks' IPO. Recognizing the impending integration of digital technologies into daily life and the need for a deep understanding of human behavior in consumer-focused ventures, they established Maveron. The firm became a certified B Corporation in June 2021, underscoring its commitment to using business as a force for good and partnering with founders who prioritize improving consumers' lives.

Maveron boasts a diverse portfolio of notable investments across various consumer sectors. Key portfolio companies include Allbirds, Lovevery, Pacaso, Rec Room, Two Chairs, Thirty Madison, and Trupanion. Early investments also featured prominent names like eBay and Zulily. The firm actively seeks companies that leverage technology to disrupt archaic industries such as real estate, healthcare, finance, education, food, and energy, aiming to foster businesses that not only achieve profitability but also create cultural impact and enhance the way people live.

The Maveron team comprises experienced professionals with backgrounds in venture capital, operations, and finance. Key team members include Co-Founder and General Partner Dan Levitan, Chief Investment Officer and General Partner Jason Stoffer, and Partners Natalie Dillon and Jerry Lu. The team's expertise spans consumer technology, digital media, and brand building, enabling them to provide strategic guidance and support to founders from the earliest stages of company development. As of 2020, Maveron managed approximately $1.3 billion in assets.