Company Profile
Lance East Office is the private family office of Perth-based entrepreneur Laurence Escalante, founder and CEO of Virtual Gaming Worlds (VGW). Established in 2021, the office manages Escalante’s personal investments, philanthropic initiatives, and strategic ventures across sectors including technology, gaming, fintech, and motorsports. It serves as the central hub for his diversified portfolio, which includes both early-stage startups and mature private companies.
Laurence Escalante’s source of wealth is primarily derived from Virtual Gaming Worlds, an innovative social gaming company that pioneered the purchase-and-sweepstakes model in online casinos. VGW has achieved unicorn status, generating hundreds of millions in annual revenue and establishing Escalante as one of Australia's wealthiest tech entrepreneurs.
Lance East Office has led notable investments such as a $12 million round in financial wellness platform WeMoney and a strategic stake in AI surveillance firm icetana. The office is also active in motorsport sponsorship and owns Lance East Aviation. Known for its agile, founder-friendly approach, Lance East supports long-term value creation and social impact initiatives, primarily in Western Australia.
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