Kinship Ventures

Kinship Ventures is a venture capital firm that focuses on backing founders who are creating new markets and building enduring companies. The firm employs a two-pronged investment strategy, supporting high-growth companies as they approach scale while also taking early, conviction-driven positions in the next generation of category-defining founders. They aim to be a comprehensive partner to their portfolio companies, offering support from the initial investment through to an IPO, and are particularly drawn to the unknown, guided by experience and strong instincts.

The firm was founded in 2022 by Moj Mahdara, Gwyneth Paltrow, and Trina Spear. Moj Mahdara serves as Co-Founder and Managing Partner, bringing a 20-year track record as a founder-led operator and strategic architect with over 80 early-stage investments. Gwyneth Paltrow, Co-Founder and General Partner, is the CEO and founder of goop, and contributes deep operator perspective, brand incubation expertise, and platform-scale reach, with a personal portfolio of over 60 investments. Trina Spear is a Venture Partner and LP, and is also the CEO and Co-Founder of FIGS, Inc. The founders have a history of being involved in over 150 cap tables prior to institutionalizing their venture efforts with Kinship Ventures.

Kinship Ventures invests across several key areas, including Health Tech & Infrastructure, AI-Enabled Tools & Consumer Tech, Longevity & Women’s Health, and CPG 2.0. Their portfolio reflects a clear vision for backing companies that are defining future trends. Notable investments by Kinship Ventures include Lovable, an AI platform for building applications and websites, and MoonPay, an online trading platform for cryptocurrency and NFTs. Gwyneth Paltrow's individual investments prior to Kinship Ventures include companies like Uber, Pinterest, Canva, Oura Ring, and Seed Health.

The team at Kinship Ventures is characterized by its high agency and deep operational experience. Moj Mahdara specializes in products and platforms that rewire behavior, particularly in wellness infrastructure, consumer software, and digital-first brands, and leads the firm's investment structuring and capital deployment. Gwyneth Paltrow brings her expertise in architecting consumer trust and accelerating brand velocity, aligning her investment thesis with Kinship's focus on Products 2.0 and behavior-shifting technologies. The firm positions itself as part of its founders' brain trust, anticipating challenges and helping companies scale with clarity and long-term advantage.