JF2 Capital

JF2 Capital Partners is a Dallas, Texas-based family office that engages in private investments, focusing on both early-stage venture capital and lower middle-market private equity opportunities. Established in 2017, the firm maintains a generalist investment approach, considering a diverse range of industries. They typically target operating businesses that have demonstrated actual revenues, though profitability is not a strict prerequisite. JF2 Capital Partners aims to invest between $250,000 and $2,000,000 per investment, with a primary focus on opportunities within the United States, particularly favoring the Texas/Southwest and Southern & Central states.

The firm was founded in 2017 by serial entrepreneur Jon Frankel. Frankel's wealth was generated from successfully starting, growing, and monetizing two credit-card processing startups, each achieving valuations in the three-digit million dollar range. With over two decades of experience in business acceleration, Frankel launched JF2 Capital Partners as part of his family office operation to leverage his extensive operational expertise in scaling organizations and to pursue direct investments.

JF2 Capital Partners has built a portfolio of investments across various sectors. Notable portfolio companies include Selery Fulfillment, an e-commerce service company, and Adient Medical, a medtech firm. The firm has also invested in companies within the commercial services and construction and engineering industries, such as SnG Pavement Marking, James E. Watts and Sons Contractors, and Pro-Seal Asphalt Contractors.

The team at JF2 Capital Partners brings significant experience to their investment activities. Jon Frankel, the founder and chairman, provides strategic oversight with his proven track record in entrepreneurship and business growth. Aaron Pierce serves as a Managing Director, responsible for sourcing, executing, and monitoring the firm's portfolio companies. Prior to joining JF2 Capital, Pierce gained valuable experience at J.P. Morgan, where he advised large family offices, entrepreneurs, and corporate executives on investment management and portfolio construction.