JamJar Investments

JamJar Investments is a London-based venture capital firm founded in 2012 by Adam Balon, Richard Reed, Jon Wright, and Katie Marrache, who are known for creating Innocent Drinks. The firm specializes in seed and early-stage investments mainly in consumer brands across Europe, leveraging the extensive operational experience of its founders. JamJar focuses on backing category-defining consumer brands that demonstrate strong early metrics, complementary founding teams, and high exit potential, typically looking for companies that can reach valuations of £250 million or more.

JamJar blends capital investment with hands-on mentorship, strategic guidance, and access to a broad network, emphasizing sustainability, social responsibility, and the creation of consumer love. The sectors in which JamJar typically invests include food and beverage, retail, e-commerce, beauty, skincare, health and wellness, pet care, and technology-enabled consumer services. Their investment strategy usually involves committing between £0.15 million and £1 million in initial funding rounds, with the capacity for follow-on investments across the UK and Western Europe.