Haslam Sports Group

Haslam Sports Group is a values-driven organization focused on unifying people through sports and entertainment. The firm operates as an investment and holding company, strategically investing in sports and entertainment opportunities. Its mission is to create world-class organizations that achieve sustainable success, deliver best-in-class fan experiences, and contribute positively to their respective regions.

Haslam Sports Group was founded in 2020 by Dee and Jimmy Haslam, alongside Whitney and JW Johnson. The founding vision was to leverage the families' extensive industry experience and relationships to build premier sports and entertainment experiences that also embrace the positive impact of sports on communities. The group aims to be leaders in delivering unparalleled, lifelong experiences.

The firm's current portfolio includes significant ownership stakes in professional sports teams such as the Cleveland Browns (NFL), operating rights to Major League Soccer's Columbus Crew, and co-ownership of the Milwaukee Bucks (NBA). Beyond traditional sports teams, Haslam Sports Group also invests in HSG Ventures, HSG Facilities, and other entities. Notable ventures include investments in Misfits Gaming Group, an interactive entertainment and lifestyle company, CourtsideVC, an early-stage fund focused on Sports, Lifestyle, and Gaming, and other companies like WNBA, Aston Martin Racing, TMRW Sports, Adelphi Bank, Homage, DudePerfect, Greyson, Pro Shop Holdings, Wicket, StatusPRO, Graham + Fisk's Wine-In-A-Can, Cast Iron Media, Jackpot.com, and chargeFUZE.

The leadership team at Haslam Sports Group is committed to strategic innovation and fostering diversity of thought. Key figures like Dee and Jimmy Haslam, and Whitney and JW Johnson, bring a wealth of experience from various industries. For instance, JW Johnson has a background in media, marketing, partnerships, and digital content, with 15 years at CBS Sports and experience with 3 Sons Media, working with brands like NFL, NIKE, ESPN, and NASCAR. The team leverages its collective experience and resources to drive its portfolio companies forward, empowering teammates to share ideas and best practices.