Company Profile
Hart Capital is a private equity firm that specializes in making passive real estate investments accessible to busy professionals. The firm primarily focuses on government-backed Section 8 housing, particularly single-family homes, aiming to provide investors with tax-advantaged passive income, attractive returns, and dependable cash flow. They handle the complexities of property acquisition and asset management, allowing investors to benefit from real estate without the operational burdens.
The firm targets accredited investors, including doctors, lawyers, SAAS founders, and other high-net-worth individuals, who seek to reduce taxable income through real estate tax depreciation benefits while receiving stable, monthly cash flows. Hart Capital emphasizes a conservative, strategic, and methodical approach to investment decisions, with a rigorous tenant screening process that contributes to longer tenant retention, averaging 6.9 years. Investors typically receive a favored 60/40 split on their capital first, often within 9-36 months for residential Section 8 portfolios, and a 2X guaranteed return on their capital contribution.
Michael Hart serves as the Managing Partner of Hart Capital. His inspiration for real estate investment stems from observing his grandfather's success in acquiring rental properties and land development. Prior to his current role, Michael successfully built and led a 15-person in-house digital marketing agency at Rent.com from 2017 to 2021, which was subsequently acquired by Redfin. During his tenure, he managed substantial advertising spend and facilitated the leasing of thousands of multifamily apartment buildings nationwide. His experience with the stability of multifamily investments, particularly during the pandemic, led him to identify the benefits of government-backed housing with guaranteed rents, forming the foundation of Hart Capital's investment strategy. Michael is an active real estate investor based in Florida and Atlanta, Georgia.
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