Company Profile
Harbinger Sports Partners is a private equity fund launched in May 2025, co-founded by Mark Cuban, Steve Cannon, and Rashaun Williams. The fund aims to invest in minority stakes of 1% to 5% in professional sports franchises across the NBA, NFL, and MLB, with individual investments ranging from $50 million to $150 million. The initiative seeks to capitalize on the growing valuations and revenue streams within the sports industry.
The leadership team brings a wealth of experience: Mark Cuban, known for his tenure with the Dallas Mavericks and as a "Shark Tank" investor; Steve Cannon, former CEO of AMB Sports and Entertainment; and Rashaun Williams, a venture capitalist with investments in companies like Lyft and Coinbase. Their combined expertise positions Harbinger Sports Partners to identify and invest in high-growth opportunities within the sports sector.
Harbinger Sports Partners plans to employ a data-driven approach to identify undervalued sports assets, aiming to invest in up to 92 franchises. The fund's exit strategy involves using secondary offerings to sell positions within seven to ten years, providing liquidity and returns to its investors.
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