grt sht ventures

grt sht ventures is an early-stage venture capital firm established in 2022 by co-founders Rachel Mansfield and Jordan Carpenter. The firm focuses on investing in consumer-oriented startups, particularly those in the food, family, wellness, and broader lifestyle sectors. They aim to identify and support brands and products with long-term viability, deliberately avoiding fleeting health, wellness, and food trends. Beyond providing capital, grt sht ventures acts as strategic advisors, leveraging co-founder Rachel Mansfield's extensive network to assist portfolio companies with growth and market strategies.

The firm's inception in 2022 formalized Rachel Mansfield and Jordan Carpenter's successful track record in angel investing, which began in 2018. Rachel Mansfield, a prominent food entrepreneur, cookbook author, and podcast host behind 'rachLmansfield' and 'Just the Good Stuff', brings deep consumer brand expertise and a significant digital audience. Jordan Carpenter complements this with a decade of experience in accounting and operations at New York-based hedge and private equity funds. Their combined backgrounds provide a unique blend of consumer insight and financial acumen to their investment approach.

grt sht ventures has built a diverse portfolio of consumer brands. Notable investments include Amara, a manufacturer of organic baby food; RIND, specializing in dried-fruit snacks; Seven Sundays, a breakfast cereal brand; Grüns, a health-focused food brand; GoNanas, offering banana bread and baking products; Happy Wolf, a family-oriented snack brand; Omsom, a diverse consumer food brand; Partake Foods, an allergy-friendly snack brand; and Hu Kitchen, a health-conscious food brand. The firm also participated in the Series A funding round for Jesse & Ben's, a clean-label frozen french fry brand. These investments reflect the firm's commitment to supporting innovative and sustainable consumer products.

The leadership team is comprised of co-founders Rachel Mansfield and Jordan Carpenter. They are supported by a team of advisors who bring significant industry experience, including Jake Kneller, co-founder and CEO of Sweet Nothings; Elizabeth Stein, founder and CEO of Purely Elizabeth; and Greg Davidson, co-founder and CEO of Lalo. This advisory board further enhances the firm's ability to provide strategic guidance and mentorship to its portfolio companies.