Gross Labs

Gross Labs is a modern-day family office, incubation, and investment firm based in Los Angeles, California, connecting ventures across sports, music, entertainment, real estate, and social impact.

The firm makes direct and co-investments into early and growth stage businesses from Seed to Series B across sports, media, technology, entertainment, and consumer products. Their investment strategy focuses on empowering innovative companies that are misunderstood, under-monetized, and provide opportunities to unlock value and scale exponentially.

In real estate, Gross Labs focuses on multi-family properties in promising geographies and opportunities that can bring additional value to their operating businesses. Their real estate investments are de-risked through strategic partnerships with like-minded families with forward-thinking strategies.

Notable investments include stakes in TGL Los Angeles Golf Club, X Games (alongside MSP Sports Capital), and various media, entertainment, and hospitality ventures through their portfolio companies including Noise Nest Studios.