Fresha
About Fresha
Fresha is a SaaS startup based in London, United Kingdom that has raised $295M in venture capital across 8 funding rounds since 2015. The company reached Growth stage in 2015 with a $0.3M round led by MEVP. Fresha's investor base includes 8 institutional funds, with General Atlantic leading the most recent equity round.
Fresha is the world's leading booking and commerce platform for the beauty and wellness industry, offering free salon and spa management software alongside a consumer marketplace for discovering and booking local appointments. Founded in London in 2015 by William Zeqiri and Nick Miller originally as Shedul, the company rebranded to Fresha in 2020 and now serves over 100,000 businesses across 120+ countries, generating revenue primarily through payment processing fees and marketplace bookings rather than SaaS subscriptions. This model — giving the software away for free to build a captive supply side, then monetizing through payments — mirrors the playbook of Booking.com in hotels. Fresha reached unicorn status in May 2026 after an $80M Growth round led by KKR's Next Generation Technology Growth fund, pushing its valuation past $1B. Prior investors include General Atlantic, Partech Ventures, and Target Global, who backed the company through multiple equity rounds totaling approximately $263M since inception.
Fresha Funding Rounds Timeline
8 rounds · $295M raised · since 2015
| Round | Date | Amount | Valuation | Lead investor | Co-investors |
|---|---|---|---|---|---|
| Seed | 2015 | $0.3M | — | MEVP | Polar Light Ventures |
| Series A | June 2017 | $6M | — | MEVP | BECO Capital, Lumia Capital |
| Series A Extension | August 2018 | $5M | — | Target Global | FJ Labs |
| Series B | April 2019 | $20M | — | Partech Ventures | Target Global, BECO Capital, FJ Labs |
| Series C | June 2021 | $100M | — | General Atlantic | Partech Ventures, Target Global, FJ Labs, BECO Capital |
| Series C Extension | December 2021 | $53M | — | General Atlantic | BECO Capital, Partech Ventures, Target Global |
| Venture DebtDebt | August 2024 | $31M | — | J.P. Morgan | — |
| Growth | May 2026 | $80M | $1B | KKR | — |
Investors in Fresha
8 institutional investors across 8 rounds
Lead investors
Co-investors
Recent news about Fresha
Questions about Fresha
How much has Fresha raised?
Fresha has raised $295M across 8 funding rounds since 2015.
Who are the investors of Fresha?
Fresha's investors include General Atlantic, KKR, MEVP, Partech Ventures, Target Global, BECO Capital, FJ Labs, Lumia Capital.
When was Fresha's last funding round?
Fresha's most recent round was a $0.3M Seed in 2015, led by MEVP.
What is Fresha's valuation?
Fresha reached a $1B valuation (unicorn status) with its Seed round in 2015.
Where is Fresha headquartered?
Fresha is headquartered in London, United Kingdom, and was founded in 2015 by William Zeqiri, Nick Miller.