FirstLook Partners

FirstLook Venture Co., operating as FirstLook, is a members-only investor group that facilitates connections and proprietary access to top-tier Pre-seed to Series B consumer brand deals. The firm distinguishes itself through a unique subscription box service, which delivers innovative products from emerging, high-growth consumer brands directly to early-stage investors. This model aims to streamline the investment process for both founders and investors, cutting through traditional friction and red tape by providing investors with tangible product experiences and founders with direct access to capital.

Founded by Brian Folmer, FirstLook emerged from his extensive background in corporate retail and startup acceleration. Folmer previously held roles in international operations at Victoria's Secret and led Business Development & Strategic Partnerships at XRC Labs, a startup accelerator focused on retail tech and consumer brands. His experience in these areas led him to identify a gap in the market for a more efficient and practical way to connect consumer brand founders with early-stage investors, ultimately leading to the creation of FirstLook.

The firm's investment focus is squarely on consumer brands, with a portfolio showcasing a diverse range of companies across various consumer categories. Notable past deals include investments in brands such as Beatbox, IQBAR, Sourse, Halfday, Mela, Earth Brands, Cadence, Coconut Cult, Goodwipes, Belli Welli, Obvi, biom, Oat Haus, Cure Hydration, Gainful, Snif, HVMN, Mosh, Hiyo, Slate, Homecourt, Buoy, WOO More Play, Laundry Sauce, Nguyen Coffee, Saalt, and Rosy Soil. These investments typically range from $400K to $1M in Seed to Series B rounds.

FirstLook's approach leverages Brian Folmer's expertise in consumer retail and brand building, aiming to support founders in developing exciting brands and realizing their visions. The firm's model emphasizes community and direct engagement, providing investors with curated opportunities and founders with valuable resources and a network of high-caliber investors.