Fable

Fable Ventures is an early- and seed-stage venture capital fund and venture studio that focuses on building and investing in the next generation of consumer technology ventures. The firm provides entrepreneurial, value-added capital and end-to-end support to category-defining businesses and technologists from inception to exit. Their approach emphasizes fundamental business growth over purely financial engineering, offering strategic and operational guidance alongside financial partnership.

The firm was founded in 2024 by Ricky Joshi, who serves as Co-Founder and Managing Partner, and Rohit "Ro" Gupta, Co-Founder and Founding Partner. Both bring a combined 30+ years of experience in startup, technology, and operations, positioning themselves as entrepreneurs first and investors second. They aim to leverage their extensive experience and network to provide "smart capital" to their portfolio companies.

Fable Ventures primarily targets founder-led e-commerce, artificial intelligence, and consumer technology companies. As of its founding year, the firm reported over $5 million in assets under management and has made more than 10 investments. While specific portfolio companies are not publicly detailed, their studio model indicates involvement in developing ventures from the ground up, including a stealth proptech startup at the intersection of AI and real estate.

The team's expertise lies in technology and operations, enabling them to offer robust post-launch support, including leveraging their network for hiring and facilitating further funding rounds through their investor network. They are passionate about building companies from zero to one, providing seed capital for Minimum Viable Product (MVP) development and support through early stages of product-market fit.