Eagle Merchant Partners

Eagle Merchant Partners is a private equity firm headquartered in Atlanta, Georgia, specializing in control investments in founder-owned, lower middle-market companies primarily in the Southeastern United States. Founded in 2013, the firm focuses on partnering with exceptional management teams to accelerate growth and create long-term value without relying on financial engineering. Their approach emphasizes relationship-driven partnerships, open collaboration, and operational support to empower growing businesses.

The firm targets investments mainly in franchise, multi-unit, consumer, and commercial services sectors, including specialty retail, business services, healthcare services, and industrial services. Eagle Merchant Partners typically invests in companies with revenues ranging from $20 million to $200 million and EBITDA between $2 million and $20 million. They provide not only capital but also strategic guidance, operational expertise, and access to an extensive institutional network to help portfolio companies scale through organic growth and add-on acquisitions.

With over $1 billion in equity invested and multiple funds closed, including a $415 million Fund II, Eagle has a proven track record of value creation and sustainable growth. Their portfolio includes companies such as Caliber Car Wash, Chicken Salad Chick, The Recreational Group, United PF Partners, ES Integrated, and Aligned Fitness. The firm is committed to supporting founder-owners and management teams in expanding geographic reach, improving operational efficiency, and enhancing market positioning.