Deyu Family Office

Deyu Family Office, established in 2015, is a prominent multi-family office rooted in the Greater China region, dedicated to serving ultra-high-net-worth individuals and families. The firm offers a comprehensive suite of wealth management services encompassing family inheritance, asset preservation, tax planning, global asset allocation, integrated investment and financing, and philanthropy. Their core mission is to maximize enterprise value, foster enduring family wealth, and provide a distinguished experience for their Chinese clientele, aspiring to be a leader in the family office industry.

The firm was founded by Zhang Yong, a seasoned professional with over two decades of experience in the economic and financial sectors, including a significant tenure in private banking at China Minsheng Bank. Deyu Family Office was among the first multi-family offices in China, and its establishment in 2015 is considered a pivotal moment for the country's family office sector. The firm's operating philosophy is guided by principles of "Righteous conduct, trustworthiness, diligence, and harmony."

Deyu Family Office's investment activities span a range of asset classes, including equity investments, domestic and overseas securities products, municipal bonds, and fixed income products. They also provide specialized services such as overseas equity structure consulting, identity planning, global asset allocation, and overseas trusts. The firm has garnered recognition within the industry, including awards for "China's best family-office services" and "China's best boutique wealth manager" from Euromoney, and "Family Office Best Performance Award" from Hurun Report.

The team at Deyu Family Office comprises approximately 25 professionals with extensive backgrounds in commercial banking, private banking, investment banking, insurance, tax, and consulting, boasting an average of over 16 years of experience. Key team members include founder and chairman Zhang Yong, partner Wei Ling, and investment research director Wang Jian. The firm's shareholder units include notable institutions such as Sunshine Insurance Group, Changjianghui Fund, Dingxin Changcheng Group, Heyu Alternative Investment, and Daopu Capital.