Athletico Ventures

Athletico Ventures is a London-based venture capital firm founded in 2020, dedicated to enabling elite athletes to invest in innovative startups alongside top-tier investors. The firm focuses on early to growth-stage investments, primarily from late seed to Series B, across a broad range of sectors including consumer products, sports technology, health tech, and impact-driven businesses.

Athletico Ventures leverages the unique networks and influence of professional athletes to support market disruption and startup growth. The firm operates a collective investment vehicle called Athletico Ventures Collective #1, which brings together over 40 elite athletes from various sports such as football, Formula 1, basketball, and esports, alongside tech executives and family offices. This collective is designed to invest in startups with international growth potential, focusing on companies that align with their investment philosophy.

Founded by Arthur Bernard, a veteran of the sports marketing and venture capital industries, Athletico Ventures aims not only to generate outsized financial returns but also to educate athletes about the tech ecosystem and prepare them for business careers beyond their sports tenure. The firm maintains a strong presence in Europe and the United States, with headquarters in London and founding roots in Paris. It continues to expand its impact through strategic partnerships and athlete-driven investment initiatives.