ASICS Ventures

ASICS Ventures Corporation is the corporate venture capital arm of the global sports equipment manufacturer ASICS. Established on November 15, 2016, the firm is headquartered in Kobe, Japan. Its primary mission is to accelerate innovation within the sports industry by investing in and collaborating with cutting-edge technology startups worldwide. This strategic approach is integral to realizing ASICS' long-term vision, "VISION2030," which aims to expand its business across product, facility and community, and analysis and diagnosis domains to foster healthy and fulfilled lives through sports.

The firm's investment strategy is guided by a "Global × Digital" policy, seeking partners that can contribute to the co-development of innovative new digital services, enhance brand experience (Customer Experience), and improve athlete performance. ASICS Ventures also emphasizes investments that align with sustainability and diversity & inclusion (D&I) promotion. They actively engage with the startup ecosystem through various programs, including accelerator initiatives in Japan and Europe, and innovation pitches in regions like India and Saudi Arabia.

ASICS Ventures has built a diverse portfolio of investments across multiple regions, including Japan, Europe, North America, and Asia. Notable portfolio companies include RebuilderAI, Digital Entertainment Asset, and Godot, which operate in areas such as multimedia and design software, entertainment software, and AI-driven behavioral science. Other investments span health-tech (Japan Health Care, Pulse Active Stations Network, Curv Health, OME Health), sports analytics (RUN.EDGE), and mobility solutions for social impact (ASHIRASE, a walking navigation system for the visually challenged).

The leadership team includes representatives such as Daisuke Akiyama and Akihiro Mori, who oversee the firm's investment activities and business development initiatives. ASICS Ventures considers startups at various business stages, from early-stage to growth, with investment ticket sizes ranging from hundreds of thousands to several millions of US dollars, demonstrating a flexible approach to fostering innovation.